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Digital Experience Specialist

UPS

UPS

Digital Experience Specialist

Alpharetta, GA
Full Time
Paid
  • Responsibilities

    UPS is seeking a dynamic Digital Experience Specialist to craft and update ups.com content, execute projects in the Content Management System (CMS) and collect analytics data. He/She writes and edits messaging copy, facilitates translations, performs QA on banner advertisements, tracks success of onsite banner advertisements and serves as the liaison between the team and our internal and regional stakeholders. Are you creative, possess great writing skills and want to be a part of a strategic team providing data driven end to end user journeys? If so, we want to hear from you!

    The Digital Experience Specialist reviews content to ensure accuracy and compliance with sponsors’ requests. He/She creates and maintains a content matrix (i.e., list of assets) to help map content and define and inform our analytics dashboards. They'll publish content changes to the preview environments and is responsible for quality assurance (QA) testing. They'll maintai clear communication with stakeholders in regards to project status throughout its life cycle. The Digital Experience specialist supports the Digital Experience Team projects as required. They'll propose solutions for content requests to serve optimal user experiences leveraging our Content Management tools (CMS, Adobe Target) adhering to Governance and web accessibility compliance to ensure project sponsors’ needs are met.

    RESPONSIBILITIES AND DUTIES

    • Proposes CMS and content development process improvements to increase efficiency
    • Creates content in the CMS for stakeholder review and deploys to various environments during deployment windows
    • Completes rework requested by sponsors and QA team to meet customer content expectations
    • Identifies existing defects to remedy or document for future update in compliance with QA standards
    • Verifies content projects in various environments (e.g., preview, staging, production, etc.) and for various targeted audiences to ensure content was properly installed
    • Collaborates with Content Strategists, DX Managers, and project sponsors to ensure content aligns with Brand/Editorial standards, governance board, web accessibility and Business requirements.
    • Collaborates with cross-functional disciplines (e.g., graphic designers, region subject matter experts [SMEs], stakeholders, developers, vendors etc.) to complete project work and identify end-to-end user experience opportunities
    • Identifies translation needs and adheres to processes for proper language specific requirements
    • Gathers and socializes key performance indicators for banner messaging on ups.com global (e.g., Click-Through-Rates, and other success metrics)
  • Qualifications

    KNOWLEDGE AND SKILLS

    • Demonstrates understanding of project planning, and one's role within a project; participates in the implementation of a project; provides timely, thorough and concise updates for the messaging team and its stakeholders; identifies areas of risk and properly communicates them to the management team as they pertain to timelines, content deployments, project impacts etc.
    • Demonstrates a general knowledge of techniques for soliciting and gathering information
    • Demonstrates a general understanding of technology used by the company (CMS, JIRA, Percolate) ; communicates basic technological concepts and terminology; applies standard technology in daily work
    • Bachelor’s Degree (or internationally comparable degree) in Marketing or Communications, and an aptitude for Digital Writing, User Experience design, Photo retouching and SEO/Analytics – Preferred

    UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law

  • Industry
    Package/Freight Delivery
  • About Us

    Founded on a $100 loan in 1907, 2 teenage boys opened up a messenger service in a 6 by 17 foot office located just below the sidewalk on Second Avenue and Main Street in Seattle, WA. Messengers ran errands, carried notes, hand baggage, and delivered trays of food for customers. They also delivered packages, traveling by streetcars and bicycles for longer trips, and later using motorcycles.