At WayUp, we use data to drive decisions that lead to positive outcomes for our customers. By fully understanding our candidate pool—from how they look for and apply to jobs to which companies they’re interested in—we’re able to give our employers a full view of how to optimize for their goals.
Our proactive, data-backed recommendations—aka our actionable analytics—are focused on three pillars:
WayUp tracks as much data as we can while respecting the privacy of our candidates—and complying with changing privacy regulations, employment law, and all associated rules.
Luckily, we’re able to safely collect the most important data points while respecting our users and privacy regulations.
Some of the essential applicant data WayUp provides to our employers includes:
In order to help our employers comply with OFCCP and EEOC regulations, we do not provide the profile picture, ethnicity, gender, veteran or disability status of individual applicants. (Read more in our recent article about WayUp’s user demographics here.)
However, WayUp clients are provided with that demographic information for the broader applicant pool, whether that’s for a specific role, function, or in general. We provide in aggregate the following data to employers about candidates who view or click on their jobs, branded content, or company profile:
With insights into their applicant pool, our clients are able to better understand which demographics and profiles they’re attracting and where gaps exist in their strategy. This is where the “action” of actionable analytics begins through recommendations like hyper-targeted sourcing, job description optimization, and employer branding campaigns.
All of our employer partners leveraging our Pro and Premium packages, receive reports on a weekly or bi-weekly cadence. We offer a range of reporting, depending on your package, to provide insights into the performance of our clients’ hiring funnels. Our out-of-the-box analytics package includes aggregate reporting of:
Brand Performance Data
The following reports are included in our Premium-level advanced analytics package:
Our in-house Analytics team can also create custom reports to highlight effectiveness of various sourcing strategies, analyzing what makes an ideal candidate for your role based on education profile, and more. Insights like these are included in our Custom analytics package.
When working with WayUp, every employer receives a customer success manager who acts as an extension of your team. They learn your recruitment funnel inside and out and align their thinking to your goals. With every report you receive, your customer success manager will walk you through the analysis and provide personalized recommendations on how to improve your recruiting process and reach your goals in real time.
For example, one of the most critical reports we provide is called the Performance Funnel Analysis report: We identify where in the hiring funnel diverse candidates are dropping off in your recruitment funnel. This gives employers visibility into each stage of the funnel, allowing them to identify and change parts of the process that will have the greatest impacts on results.
Below is one example of how this report revealed unintentional bias against females in a recruiting process. Once surfaced, we knew where to focus and make changes, which gave the employer time to adjust and achieve gender parity before it was too late.
Below are just a few other areas of improvement and optimizations we regularly see:
As a result of our actionable analytics, our employers see an increase in ROI, improvement in diversity, and a more streamlined recruitment process.
If you have any more questions about our analytics packages—or WayUp in general—please fill out the form below or contact us at firstname.lastname@example.org.