Do you know where diverse candidates drop off in your hiring funnel?
Many companies come to us thinking that their D+I issues are at the top of their funnel. Yet, we’ve found that the problem typically isn’t at the top of the funnel but within the recruitment funnel itself. Otherwise, as our CEO likes to say, “it’s like a guessing game — where you think the issue is in one place but in reality, there are three other issues that are equally holding you back from achieving your goals.”
This is why we built a platform to help employers see where the drop off occurs in the hiring funnel, to ensure that not only do you get diverse candidates to enter into your funnel (through our D+I sourcing suite) but that they actually move through your funnel. We call it our D+I Actionable Analytics Suite.
At WayUp, we know our candidate pool well — all 6M of them — from how they look for and apply to jobs to which companies they’re interested in. Using our innovative dashboards, you can see a holistic view of how diverse candidates move through your funnel and where they drop off.
Our real-time D+I Actionable Analytics Suite is an arsenal of information to make more data-driven decisions that ultimately can help you improve your ROI and meet your diversity hiring goals. Our proactive and data-backed recommendations focus on three main pillars:
WayUp tracks as much data as possible while respecting our candidates’ privacy and complying with changing privacy regulations, employment law, and all associated rules.
We’re able to safely collect the most critical data points about candidates for employers while simultaneously respecting our users and privacy regulations.
Some of the essential applicant data WayUp provides to employers includes:
To help our employers comply with OFCCP and EEOC regulations, we do not provide individual applicants' profile picture, ethnicity, gender, veteran, or disability status once they apply to your job on an individualized basis. (To learn more about WayUp’s user demographics, read our latest article here.) To stay compliant, all reporting around demographic trends is anonymized and aggregated.
When partnering with WayUp, you will be provided with demographic information for the broader applicant pool — whether that’s for a specific role, function, or in general. We will also provide you the following data, in aggregate, about candidates who engage with your brand on our platform (such as viewing or clicking your jobs, branded content, or company profile):
With real-time insights into your applicant pool, you can better understand which demographics and profiles you’re attracting and, most importantly, where the gaps are in your hiring strategy.
This is where the “action” of Actionable Analytics begins — through recommendations like hyper-targeted sourcing, job description optimization, and employer branding campaigns.
We provide a range of dashboards (depending on your package) to give employers real-time insights into how well your funnel performs. The analytics in these dashboards provide you with critical information on your candidate pool and recruitment funnel to help you make more data-driven decisions to meet your diversity hiring goals. Included with our standard dashboards are:
Demographics on Applicants
Brand Performance Data
If you’re looking for even more insights into your recruitment funnel, then look no further. We also provide the following dashboards within our premium-level Advanced Analytics package:
Question-by-Question Drop Off for Digital & Phone Screens
Performance Funnel by Gender & Ethnicity
Performance Analysis by Campus
Job Description Gender Bias Dashboard
Our in-house analytics team can also create custom reports to highlight the effectiveness of various sourcing strategies, analyze what makes an ideal candidate for your role based on education profile, and more (depending on your package).
By partnering with WayUp, you will also receive a customer success manager who acts as an extension of your team. They learn your recruitment funnel inside and out and seamlessly align their thinking to your goals.
With every report you receive, your customer success manager walks you through the analysis and provides personalized recommendations on how to improve your recruiting process and reach your diversity hiring goals.
One of the most critical reports we provide is called the Performance Funnel Analysis by Gender & Ethnicity dashboard. In that report, we identify where exactly diverse candidates are dropping off in your recruitment funnel. This gives you visibility into each stage of your funnel and allows you to locate and update necessary parts of the process to render more positive results.
Below is one sample of how this report revealed an unintentional bias against Black & Hispanic candidates who applied for a software engineering role. We saw how HackerRank (a technical assessment tool) rejected Black & Hispanic candidates at a higher rate. Once surfaced, we knew where to focus and what changes to recommend.
Thanks to these data-driven recommendations, we’ve also seen improvements and optimizations regularly in other areas for our employer partners (including but not limited to):
As a result of our Actionable Analytics Suite, our employers not only have seen a significant increase in their ROI and a major improvement in diversity hiring, but they’re also able to implement a more streamlined recruitment process that’s fair and efficient.
Read our case study with Colgate-Palmolive to learn how they gained insights into their hiring funnel and transformed their recruiting with WayUp’s Actionable Analytics Suite.
If you’d like to learn more about our Actionable Analytics Suite or WayUp in general, please fill out the form below or contact us at firstname.lastname@example.org.