Five Things We Can All Learn From This Company’s Sales Training Program

Think all jobs in sales are created equal? Think again. Working in sales at any company can be rewarding, but an employer who provides superior training and support will prepare you to be even more successful in the role. 

Enter CDW: This IT solutions company has earned a reputation for its six-week training course that covers what to sell, how to sell, and the tools to help you sell. And once the initial training ends, learning activities, one-on-one coaching, and dedicated support continues to maximize your potential.

There’s a lot we can all learn from CDW’s unique training program. To prove it, we asked CDW coworkers to share their experiences with the company’s training program and how it accelerated their success.

1. With the right tools, you’ll see success faster.

“I had no idea about some of the ways technology could work together, and after leaving CDW’s six-week training program, I was able to have an intelligent conversation about IT,” says Austin, an Account Representative. “A week after leaving the program, I got a call from a customer who needed a simple license renewal, and I was able to help. I would have never known how to help them solve their problem just four weeks prior. It’s pretty mind-blowing.”

2. Taking risks can be the best way to learn—even if it means you might fail.

“Several times throughout the training program, we were faced with challenges that allowed me to build confidence, whether it was a role-play call or a presentation in front of our managers,” says Account Representative Mara. Doing things out of your comfort zone (and taking risks) is the only way to grow—and to become an amazing sales rep.

3. Embrace opportunities to grow your confidence. You were hired because your company believes in you.

“Believe in yourself and your capabilities,” says Michael, a Corporate Account Representative. “It is easy to be intimidated or overwhelmed at first, but [the best response is to] work smarter, not harder. Focus on building and managing relationships and remember to be yourself.”

4. Supportive teammates and extensive resources can help at any stage of the selling cycle.

“Having come from a non-IT background, I was very nervous getting into a Fortune 200 IT Solutions company,” says Sneha, an Account Representative. Thankfully, those nerves didn’t last. Sneha soon discovered just how many people—both inside and outside of the company—were dedicated to helping each new coworker grow. “CDW wants you to succeed, and every coworker knows that success comes when you work as a team.”

5. Prioritizing your day will make even the biggest tasks more manageable.

“In the sales training program, we learn how to use our calendars strategically to make the most of our time here,” says Ryan, an Account Representative. “This practice has made me more organized and more productive.” In other words, don’t just think about what’s on your plate—consider how you’re going to tackle it.

See yourself joining the sales team at CDW? Ryan sums up the experience best:

“Coming into CDW, I had very little knowledge of technology, so having an extensive amount of material to cover seemed overwhelming at first. But in the end, I had technology and sales knowledge I never knew I would have.”

Want to join one of the best sales teams around? CDW is hiring, so explore their open positions on WayUp now!