If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic.<\/p>\n
What does marketing actually entail? Here\u2019s what you need to consider.<\/p>\n
\u201cMarketing\u201d is an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it. Because there are so many different parts to marketing, marketing majors spend a lot of time learning about various parts of the process before concentrating and honing in on a particular area of study.<\/p>\n
Your classes as a marketing major can vary greatly depending on the program, but potential options include advertising and promotion, marketing communications, public relations, market research, consumer behavior, marketing strategy, management and sales.<\/p>\n
If you\u2019re still getting the hang of what a marketing major does, here are several key questions to ask yourself:<\/p>\n
You might also be wondering how a marketing major differs from an advertising major<\/a>. While both fall under most schools\u2019 communications departments, they\u2019re typically treated as entirely different majors.<\/p>\n What\u2019s the biggest difference? Marketing is about every part of the process of brainstorming and creating a product, including how it\u2019s packaged, sold and improved for further promotion. Advertising is only a part of marketing, but it\u2019s an extremely crucial one that shouldn\u2019t be overlooked. This is why it\u2019s almost always a separate major.<\/p>\n The great thing about a marketing degree<\/a> is that it can prepare you to enter any number of fields related to creating and promoting a product, and your major will teach you basic marketing principles that you can use regardless of the industry you\u2019re targeting.<\/p>\n Entry-level marketing roles can include:<\/p>\n Additionally, some marketing majors decide to specialize their studies by going to graduate school. For instance, you may go back to school to focus on learning more about brand strategy or international marketing<\/a>.<\/p>\n Marketing managers and other entry-level marketing professionals typically have salaries starting in the $35,000-$45,000 range, though there\u2019s lots of room for promotions and salary increases depending on your field and where you work. For instance, you may start off as a marketing manager making $40,000 a year, whereas a marketing director can tip the scales at over $100,00 per year. Of course, there are plenty of exceptions: at a big company like Google, and you can make as much as $80,000 for an entry-level marketing manager position!<\/p>\n Next, learn more about this college major such as Education<\/a> and get more career tips for internships and entry-level jobs such as How to Dress for a Job Interview at a Corporation<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"What can I do with a marketing degree?<\/strong><\/h4>\n
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What do people who majored in marketing earn?<\/strong><\/h4>\n