{"id":359,"date":"2016-08-04T20:52:16","date_gmt":"2016-08-04T20:52:16","guid":{"rendered":"https:\/\/www.wayup.com\/guide\/?p=359"},"modified":"2018-06-29T14:11:05","modified_gmt":"2018-06-29T14:11:05","slug":"day-life-social-media-manager-look-like","status":"publish","type":"post","link":"https:\/\/wayupstudent.wpengine.com\/day-life-social-media-manager-look-like\/","title":{"rendered":"What Does a Day in the Life of a Social Media Manager Look Like?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><div class=\"arve alignleft\" data-mode=\"normal\" data-provider=\"iframe\" id=\"arve-iframe-httpswwwyoutubecomembedgjtl9--zt1clistplbbvnbohoqpuv2od5-tygi3mtj7df72ho\" style=\"max-width:400px;\">\n<div class=\"arve-inner\">\n<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n<span class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/span><iframe credentialless referrerpolicy=\"no-referrer\" allow=\"accelerometer &#039;none&#039;;ambient-light-sensor &#039;none&#039;;autoplay &#039;none&#039;;battery &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;ch-ua &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;document-domain &#039;none&#039;;domain-agent &#039;none&#039;;encrypted-media &#039;none&#039;;execution-while-not-rendered &#039;none&#039;;execution-while-out-of-viewport &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts &#039;none&#039;;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;navigation-override &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;speaker-selection;sync-xhr &#039;none&#039;;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-iframe-httpswwwyoutubecomembedgjtl9--zt1clistplbbvnbohoqpuv2od5-tygi3mtj7df72ho\" data-src-no-ap=\"https:\/\/www.youtube.com\/embed\/gJtl9--Zt1c?list=PLBBVnbOhOQpUv2OD5-TyGI3mTJ7dF72hO\" frameborder=\"0\" height=\"225\" name sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/gJtl9--Zt1c?list=PLBBVnbOhOQpUv2OD5-TyGI3mTJ7dF72hO\" width=\"400\" title loading=\"lazy\"><\/iframe>\n\n<\/div>\n\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/wayupstudent.wpengine.com\\\/day-life-social-media-manager-look-like\\\/#arve-iframe-httpswwwyoutubecomembedgjtl9--zt1clistplbbvnbohoqpuv2od5-tygi3mtj7df72ho\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/gJtl9--Zt1c?list=PLBBVnbOhOQpUv2OD5-TyGI3mTJ7dF72hO\"}<\/script>\n<\/div>\n If you\u2019re thinking of <\/span><a href=\"https:\/\/www.wayup.com\/guide\/become-social-media-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">becoming a social media manager<\/span><\/a><span style=\"font-weight: 400;\">, you might be wondering what your daily schedule will look like. Will you be spending all day posting on Facebook and Instagram? How much time will you need to dedicate to analytics and reporting? To help you understand the day-to-day experience of working in social media, we decided to break down the tasks social media managers tackle each day, focusing on both the more popular parts of the job and some you might not know too much about. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what the schedule of a social media manager looks like: <\/span><\/p>\n<h4><b>Morning: Checking Channels, Scanning News Sites, Creating Social Posts <\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Since social media runs on a 24-hour cycle, it\u2019s important for social media managers to be aware of what\u2019s going on with their channels at all times and to be on top of current news trends. \u201cA lot of people think I\u2019m just painting my nails and Snapchatting all day, but there\u2019s so much more to it than that,\u201d explains Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox. <\/span><\/p>\n<p><strong><i>Checking channels<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For most social media managers, the day begins with a quick check on what\u2019s going on with all of the company\u2019s social channels. If there are any questions or comments that require immediate responses, these are typically taken care of first thing in the morning.<\/span><\/p>\n<p><strong><i>Scanning news sites<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Once all of the company\u2019s channels have been checked and questions answered, social media managers normally scan news sites for breaking news stories or trending topics related to the specific industry the company is a part of. <\/span><\/p>\n<p><strong><i>Creating social posts<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Having a handle on the day\u2019s news is especially useful for crafting engaging posts, which is the next item on the agenda and usually wraps up a social media manager\u2019s morning. Although this part of the day usually only takes 2-3 hours it\u2019s one of the most important because this is the part that the brand\u2019s community actually sees.<\/span><\/p>\n<h4><b>Afternoon: Analyzing Campaign Performance, Planning, Meetings<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">With social posts out of the way, social media managers generally spend the afternoon analyzing campaign performance and developing new strategies and campaigns.<\/span><\/p>\n<p><strong><i>Analyzing campaign performance<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tracking campaign performance is one of the keys to ensuring successful outcomes. In order to get a sense of how these campaigns are performing, social media managers use a mix of <\/span><a href=\"https:\/\/www.wayup.com\/guide\/common-tools-social-media-managers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">different analytics tools<\/span><\/a><span style=\"font-weight: 400;\"> designed to measure engagement such as likes, shares and clicks. In turn, these factors correlate to website traffic and customer acquisition which directly affect a company\u2019s revenue. <\/span><\/p>\n<p><strong><i>Planning <\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Strategizing and planning are two of the key areas of any social media job and something that social media managers always focus on. This part of the day generally includes creating content for current social media campaigns or planning out new strategies to test on both existing and emerging platforms. <\/span><\/p>\n<p><strong><i>Meetings<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Another key part of a social media manager\u2019s day, and one that often goes hand in hand with planning, is attending meetings. These meetings are generally focused on ensuring that the company\u2019s messages are consistent across all of its channels and that the social media strategy takes into account things like new product launches and company news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an innovative and fast-growing industry, social media offers great opportunities to represent a brand. In order to do that well, \u201cIt\u2019s important to be able to wear many different hats and be really scrappy,\u201d Juliette explains. By having a clear idea of what to expect in the role, you\u2019ll be able to position yourself to land a job at a great brand like Birchbox. And when you\u2019re ready to prepare for the interview, we have some <\/span><a href=\"https:\/\/www.wayup.com\/guide\/interview-questions-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">great interview advice<\/span><\/a><span style=\"font-weight: 400;\"> to help you put your best foot forward.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">Next, get more career tips for internships and entry-level jobs such as <a href=\"https:\/\/www.wayup.com\/guide\/5-things-to-prepare-for-a-video-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Things You Must Do to Prepare for Your Video Interview<\/a> and find answers to common interview questions such as <a href=\"https:\/\/www.wayup.com\/guide\/answer-willing-relocate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Are You Willing to Relocate?<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re thinking of becoming a social media manager, you might be wondering what your daily schedule will look like. Will you be spending all day posting on Facebook and Instagram? How much time will you need to dedicate to analytics and reporting? To help you understand the day-to-day experience of working in social media, &hellip; <a href=\"https:\/\/wayupstudent.wpengine.com\/day-life-social-media-manager-look-like\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Does a Day in the Life of a Social Media Manager Look Like?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,84],"tags":[63,70,82,197,198,199,206,207],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-major","category-social-media-roles","tag-social-media-jobs","tag-full-time-job","tag-social-media-job","tag-underclassman","tag-postgrad","tag-senior","tag-communications-journalism","tag-media-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does a Day in the Life of a Social Media Manager Look Like? 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