{"id":425,"date":"2016-08-06T03:02:46","date_gmt":"2016-08-06T03:02:46","guid":{"rendered":"https:\/\/www.wayup.com\/guide\/?p=425"},"modified":"2018-06-29T14:11:08","modified_gmt":"2018-06-29T14:11:08","slug":"like-work-ad-agency","status":"publish","type":"post","link":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/","title":{"rendered":"What is it Like to Work at an Ad Agency?"},"content":{"rendered":"<div class=\"arve alignleft\" data-mode=\"normal\" data-provider=\"iframe\" id=\"arve-iframe-httpswwwyoutubecomembedm5qbjdfghbc\" style=\"max-width:400px;\">\n<div class=\"arve-inner\">\n<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n<span class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/span><iframe credentialless referrerpolicy=\"no-referrer\" allow=\"accelerometer &#039;none&#039;;ambient-light-sensor &#039;none&#039;;autoplay &#039;none&#039;;battery &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;ch-ua &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;document-domain &#039;none&#039;;domain-agent &#039;none&#039;;encrypted-media &#039;none&#039;;execution-while-not-rendered &#039;none&#039;;execution-while-out-of-viewport &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts &#039;none&#039;;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;navigation-override &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;speaker-selection;sync-xhr &#039;none&#039;;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-iframe-httpswwwyoutubecomembedm5qbjdfghbc\" data-src-no-ap=\"https:\/\/www.youtube.com\/embed\/M5qbJdfghBc\" frameborder=\"0\" height=\"225\" name sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/M5qbJdfghBc\" width=\"400\" title loading=\"lazy\"><\/iframe>\n\n<\/div>\n\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/wayupstudent.wpengine.com\\\/like-work-ad-agency\\\/#arve-iframe-httpswwwyoutubecomembedm5qbjdfghbc\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/M5qbJdfghBc\"}<\/script>\n<\/div>\n If you\u2019re an advertising major or a \u201cMad Men\u201d fan, you may be wondering what it\u2019s like to work at an ad agency. To find out, we visited the New York offices of McCann Worldgroup, one of the largest and most established advertising agencies in the world. While there, we sat down with Brand Strategist Cristina Pansolini to find out what an ad agency does and talk about some of the most common facts and myths of advertising.<\/p>\n<p>Here\u2019s what it\u2019s really like to work at an ad agency.<\/p>\n<h4><strong>Is working at an ad agency a fun and glamorous experience?<\/strong><\/h4>\n<p>According to Cristina, there\u2019s definitely some truth to the \u201cMad Men\u201d representation of the industry. \u201cI would say the socialization is pretty accurate. Everyone\u2019s hanging out all the time and there\u2019s definitely a creative, fun vibe like there is on the show,\u201d she says. This vibe helps the team come together to brainstorm and develop innovative campaigns for their clients. For a big agency like McCann, this means working on campaigns for clients of all sizes including corporations, startups and everything in between.<\/p>\n<h4><strong>How long does it take for a campaign to go from inception to implementation?<\/strong><\/h4>\n<p>Because each campaign is different, it\u2019s important to distinguish the type of campaign you want to create before you can identify the timeline for implementation. Cristina explains that \u201cA brand campaign (which is related to what the brand stands for) can take six months from start to finish.\u201d This includes everything from establishing the look and feel of the brand to creating ads designed to increase the brand\u2019s presence. Product and <a href=\"https:\/\/www.wayup.com\/guide\/using-social-media-to-network-online\/\" target=\"_blank\" rel=\"noopener\">social campaigns<\/a> however, are faster to develop. \u201cA product campaign, which is a focus on something specific the brand sells, that can take three to four months to launch, and social campaigns can take anywhere from a week to three weeks,\u201d Cristina says.<\/p>\n<h4><strong>How does the team brainstorm new campaigns?<\/strong><\/h4>\n<p>Brainstorming is one of the key parts of advertising and finding ways to do it effectively is really important. According to Cristina, a lot of what makes brainstorming such a fun process at McCann is the layout of the office itself. \u201cWe have whiteboards and corkboards across most of the walls and most of the meeting rooms. If inspiration strikes, we just start writing down ideas,\u201d she explains. This makes the process a collaborative one and ensures that brand strategists and account executives are able to work through ideas and presentations as a team, coming up with the best possible solution for each client.<\/p>\n<h4><strong>How do you balance working on multiple accounts at once?<\/strong><\/h4>\n<p>One of the challenges of working for an ad agency is balancing multiple accounts at once while ensuring that senior leadership is happy with the results. \u201cMost people work on two to three brands, depending on the size,\u201d Cristina explains. Delivering successful campaigns is all about listening to what the client needs and being able to offer them solutions that will help them put their best foot forward with consumers. Although this may sound challenging, Cristina emphasizes that it\u2019s been a great learning experience and one that has helped her learn the ins and out of the advertising industry very quickly.<\/p>\n<p>Working for an ad agency definitely has some glamorous perks but it\u2019s also a great place to develop new skills and take on interesting challenges. If you think an ad agency job might be right for you, be sure to test it out by applying for <a href=\"https:\/\/www.wayup.com\/guide\/how-to-convert-your-unpaid-intern-program-into-a-paid-intern-program\/\" target=\"_blank\" rel=\"noopener\">paid and unpaid internships<\/a> in the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether an advertising job is a good fit for you. And who knows? You might just land a job at a great agency like McCann.<\/p>\n<p>Next, get more career tips for internships and entry-level jobs such as <a href=\"https:\/\/www.wayup.com\/guide\/what-is-a-chronological-resume\/\" target=\"_blank\" rel=\"noopener\">What is a Chronological Resume?<\/a>\u00a0and find answers to common interview questions such as <a href=\"https:\/\/www.wayup.com\/guide\/answer-asked-friends-describe-say\/\" target=\"_blank\" rel=\"noopener\">If I Asked Your Friends to Describe You, What Would They Say?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re an advertising major or a \u201cMad Men\u201d fan, you may be wondering what it\u2019s like to work at an ad agency. To find out, we visited the New York offices of McCann Worldgroup, one of the largest and most established advertising agencies in the world. While there, we sat down with Brand Strategist &hellip; <a href=\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What is it Like to Work at an Ad Agency?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,90],"tags":[44,70,91,197,198,199,207,219,222],"class_list":["post-425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-major","category-advertising-major-101","tag-entry-level-job","tag-full-time-job","tag-advertising-major","tag-underclassman","tag-postgrad","tag-senior","tag-media-communications","tag-business","tag-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is it Like to Work at an Ad Agency? | Career Advice &amp; Interview Tips | WayUp Guide<\/title>\n<meta name=\"description\" content=\"If you\u2019re an advertising major or a \u201cMad Men\u201d fan, you may be wondering what it\u2019s like to work at an ad agency. Here&#039;s everything you need to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is it Like to Work at an Ad Agency? | Career Advice &amp; Interview Tips | WayUp Guide\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re an advertising major or a \u201cMad Men\u201d fan, you may be wondering what it\u2019s like to work at an ad agency. Here&#039;s everything you need to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Career Advice &amp; Interview Tips | WayUp Guide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/wayupinc\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-06T03:02:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-29T14:11:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guideassets.wayupcdn.com\/wp-content\/uploads\/2016\/08\/internship-work-interview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"355\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wayupstudent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wayup\" \/>\n<meta name=\"twitter:site\" content=\"@wayup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"wayupstudent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/\",\"url\":\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/\",\"name\":\"What is it Like to Work at an Ad Agency? | Career Advice &amp; Interview Tips | WayUp Guide\",\"isPartOf\":{\"@id\":\"https:\/\/wayupstudent.wpengine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guideassets.wayupcdn.com\/wp-content\/uploads\/2016\/08\/internship-work-interview.jpg\",\"datePublished\":\"2016-08-06T03:02:46+00:00\",\"dateModified\":\"2018-06-29T14:11:08+00:00\",\"author\":{\"@id\":\"https:\/\/wayupstudent.wpengine.com\/#\/schema\/person\/2fe332dd1dccf78959bfd26713c1532f\"},\"description\":\"If you\u2019re an advertising major or a \u201cMad Men\u201d fan, you may be wondering what it\u2019s like to work at an ad agency. Here's everything you need to know.\",\"breadcrumb\":{\"@id\":\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#primaryimage\",\"url\":\"https:\/\/guideassets.wayupcdn.com\/wp-content\/uploads\/2016\/08\/internship-work-interview.jpg\",\"contentUrl\":\"https:\/\/guideassets.wayupcdn.com\/wp-content\/uploads\/2016\/08\/internship-work-interview.jpg\",\"width\":355,\"height\":200,\"caption\":\"internship\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wayupstudent.wpengine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is it Like to Work at an Ad Agency?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wayupstudent.wpengine.com\/#website\",\"url\":\"https:\/\/wayupstudent.wpengine.com\/\",\"name\":\"Career Advice &amp; Interview Tips | WayUp Guide\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wayupstudent.wpengine.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wayupstudent.wpengine.com\/#\/schema\/person\/2fe332dd1dccf78959bfd26713c1532f\",\"name\":\"wayupstudent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wayupstudent.wpengine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ec3d0815a25c47f1342fc07241e3a3c35573d54cd862bacbb7b5abc6ec4a2955?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ec3d0815a25c47f1342fc07241e3a3c35573d54cd862bacbb7b5abc6ec4a2955?s=96&d=mm&r=g\",\"caption\":\"wayupstudent\"},\"url\":\"https:\/\/wayupstudent.wpengine.com\/author\/wayupstudent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is it Like to Work at an Ad Agency? | Career Advice &amp; Interview Tips | WayUp Guide","description":"If you\u2019re an advertising major or a \u201cMad Men\u201d fan, you may be wondering what it\u2019s like to work at an ad agency. Here's everything you need to know.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/","og_locale":"en_US","og_type":"article","og_title":"What is it Like to Work at an Ad Agency? | Career Advice &amp; Interview Tips | WayUp Guide","og_description":"If you\u2019re an advertising major or a \u201cMad Men\u201d fan, you may be wondering what it\u2019s like to work at an ad agency. Here's everything you need to know.","og_url":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/","og_site_name":"Career Advice &amp; Interview Tips | WayUp Guide","article_publisher":"https:\/\/facebook.com\/wayupinc","article_published_time":"2016-08-06T03:02:46+00:00","article_modified_time":"2018-06-29T14:11:08+00:00","og_image":[{"width":355,"height":200,"url":"https:\/\/guideassets.wayupcdn.com\/wp-content\/uploads\/2016\/08\/internship-work-interview.jpg","type":"image\/jpeg"}],"author":"wayupstudent","twitter_card":"summary_large_image","twitter_creator":"@wayup","twitter_site":"@wayup","twitter_misc":{"Written by":"wayupstudent","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/","url":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/","name":"What is it Like to Work at an Ad Agency? | Career Advice &amp; Interview Tips | WayUp Guide","isPartOf":{"@id":"https:\/\/wayupstudent.wpengine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#primaryimage"},"image":{"@id":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#primaryimage"},"thumbnailUrl":"https:\/\/guideassets.wayupcdn.com\/wp-content\/uploads\/2016\/08\/internship-work-interview.jpg","datePublished":"2016-08-06T03:02:46+00:00","dateModified":"2018-06-29T14:11:08+00:00","author":{"@id":"https:\/\/wayupstudent.wpengine.com\/#\/schema\/person\/2fe332dd1dccf78959bfd26713c1532f"},"description":"If you\u2019re an advertising major or a \u201cMad Men\u201d fan, you may be wondering what it\u2019s like to work at an ad agency. Here's everything you need to know.","breadcrumb":{"@id":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#primaryimage","url":"https:\/\/guideassets.wayupcdn.com\/wp-content\/uploads\/2016\/08\/internship-work-interview.jpg","contentUrl":"https:\/\/guideassets.wayupcdn.com\/wp-content\/uploads\/2016\/08\/internship-work-interview.jpg","width":355,"height":200,"caption":"internship"},{"@type":"BreadcrumbList","@id":"https:\/\/wayupstudent.wpengine.com\/like-work-ad-agency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wayupstudent.wpengine.com\/"},{"@type":"ListItem","position":2,"name":"What is it Like to Work at an Ad Agency?"}]},{"@type":"WebSite","@id":"https:\/\/wayupstudent.wpengine.com\/#website","url":"https:\/\/wayupstudent.wpengine.com\/","name":"Career Advice &amp; Interview Tips | WayUp Guide","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wayupstudent.wpengine.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wayupstudent.wpengine.com\/#\/schema\/person\/2fe332dd1dccf78959bfd26713c1532f","name":"wayupstudent","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wayupstudent.wpengine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ec3d0815a25c47f1342fc07241e3a3c35573d54cd862bacbb7b5abc6ec4a2955?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec3d0815a25c47f1342fc07241e3a3c35573d54cd862bacbb7b5abc6ec4a2955?s=96&d=mm&r=g","caption":"wayupstudent"},"url":"https:\/\/wayupstudent.wpengine.com\/author\/wayupstudent\/"}]}},"_links":{"self":[{"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/posts\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/comments?post=425"}],"version-history":[{"count":0,"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/posts\/425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/media?parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/categories?post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayupstudent.wpengine.com\/wp-json\/wp\/v2\/tags?post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}