{"id":87,"date":"2016-08-06T15:21:24","date_gmt":"2016-08-06T15:21:24","guid":{"rendered":"https:\/\/www.wayup.com\/guide\/?p=87"},"modified":"2018-11-27T15:49:22","modified_gmt":"2018-11-27T15:49:22","slug":"become-social-media-manager","status":"publish","type":"post","link":"https:\/\/wayupstudent.wpengine.com\/become-social-media-manager\/","title":{"rendered":"How to Become a Social Media Manager"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><div class=\"arve alignleft\" data-mode=\"normal\" data-provider=\"iframe\" id=\"arve-iframe-httpswwwyoutubecomembedgjtl9--zt1c\" style=\"max-width:400px;\">\n<div class=\"arve-inner\">\n<div class=\"arve-embed arve-embed--has-aspect-ratio\">\n<span class=\"arve-ar\" style=\"padding-top:56.250000%\"><\/span><iframe credentialless referrerpolicy=\"no-referrer\" allow=\"accelerometer &#039;none&#039;;ambient-light-sensor &#039;none&#039;;autoplay &#039;none&#039;;battery &#039;none&#039;;bluetooth &#039;none&#039;;browsing-topics &#039;none&#039;;camera &#039;none&#039;;ch-ua &#039;none&#039;;clipboard-read &#039;none&#039;;clipboard-write;display-capture &#039;none&#039;;document-domain &#039;none&#039;;domain-agent &#039;none&#039;;encrypted-media &#039;none&#039;;execution-while-not-rendered &#039;none&#039;;execution-while-out-of-viewport &#039;none&#039;;gamepad &#039;none&#039;;geolocation &#039;none&#039;;gyroscope &#039;none&#039;;hid &#039;none&#039;;identity-credentials-get &#039;none&#039;;idle-detection &#039;none&#039;;keyboard-map &#039;none&#039;;local-fonts &#039;none&#039;;magnetometer &#039;none&#039;;microphone &#039;none&#039;;midi &#039;none&#039;;navigation-override &#039;none&#039;;otp-credentials &#039;none&#039;;payment &#039;none&#039;;picture-in-picture;publickey-credentials-create &#039;none&#039;;publickey-credentials-get &#039;none&#039;;screen-wake-lock &#039;none&#039;;serial &#039;none&#039;;speaker-selection;sync-xhr &#039;none&#039;;usb &#039;none&#039;;web-share;window-management &#039;none&#039;;xr-spatial-tracking &#039;none&#039;;\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-iframe-httpswwwyoutubecomembedgjtl9--zt1c\" data-src-no-ap=\"https:\/\/www.youtube.com\/embed\/gJtl9--Zt1c\" frameborder=\"0\" height=\"225\" name sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/gJtl9--Zt1c\" width=\"400\" title loading=\"lazy\"><\/iframe>\n\n<\/div>\n\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/wayupstudent.wpengine.com\\\/become-social-media-manager\\\/#arve-iframe-httpswwwyoutubecomembedgjtl9--zt1c\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/gJtl9--Zt1c\"}<\/script>\n<\/div>\n\u00a0If you spend hours crafting your Snapchat story and have an interest in capitalizing on media trends, becoming a <a href=\"https:\/\/www.wayup.com\/guide\/what-is-a-social-media-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media manager<\/a> might be the job for you. What is a social media manager? It\u2019s a role that allows you to be the voice of a company on social media, building the brand and the personality of the organization. Sound good? Before you start looking for a social media internship or entry-level job, here\u2019s what you need to know about working in this industry.<\/span><\/p>\n<h4><b>What is a social media manager?<\/b><\/h4>\n<p><span style=\"font-weight: 400\">A social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat and Pinterest. They are responsible for growing and maintaining engagement by posting on different channels, analyzing metrics and optimizing media strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to Juliette Dallas-Feeney, Senior Social Media Manager at Birchbox, the role is \u201cthe perfect combination of storytelling and analytics.\u201d Social media managers are all about engagement, which means that their primary focus is to create social posts that will resonate with audiences across multiple platforms. Day-to-day, this involves staying on top of media trends and making sure that marketing messages are consistent across all channels. Another key part of the role is building a community around a brand.<\/span><\/p>\n<h4><b>What <a href=\"https:\/\/www.wayup.com\/guide\/types-skills-best-marketing-major\/\" target=\"_blank\" rel=\"noopener noreferrer\">skills<\/a> do you need in order to become a social media manager?<\/b><\/h4>\n<p><span style=\"font-weight: 400\">Social media management requires creativity and an analytical brain. The type of person who does best in this role possesses the following skills. <\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Communication<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Crafting engaging posts is a key part of this role. This means writing copy that resonates in the brand voice and adapting that copy to fit different platforms. Whether it\u2019s a tweet or a Facebook post, your writing should appeal to as many users as possible. <\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Creativity<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Being creative and taking chances is also important. \u201cThere is a ton of room for experimentation in social media. The key to being successful is trying anything and everything and understanding what sticks,\u201d Juliette explains. This means brainstorming new strategies and testing them out to find the ones with the highest impact.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Analysis<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Social media managers also have to be analytical. \u201cYou have to understand metrics and be able to see what\u2019s working and what\u2019s not,\u201d Juliette says. This is because social media relies heavily on analytics in order to test different ideas and find the best ways of communicating with users. You\u2019ll also need to have experience with programs like Microsoft Excel and Google Sheets to record and analyze the metrics provided by each of the channels you manage.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Customer Service<\/span><\/i><\/p>\n<p>Last but not least, social media managers have to be well-versed in customer service. Social media platforms are often the first point of contact for many customers of big brands like Birchbox, so finding ways to address problems and highlight successes is one of the key parts of this role.<\/p>\n<p><b>Pro Tip: <\/b><span style=\"font-weight: 400\">Graphic design is another key skill for social media managers and knowing your way around <a href=\"https:\/\/www.adobe.com\/products\/photoshop.html\">Photoshop<\/a> and <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> will make you stand out from the pack. If your design skills could use some help, try taking a free online class at places like <\/span><a href=\"https:\/\/www.khanacademy.org\/?utm_source=wayupreferral&amp;utm_campaign=become-social-media-manager\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Khan Academy<\/span><\/a><span style=\"font-weight: 400\"> or <\/span><a href=\"http:\/\/www.skilledup.com\/articles\/best-free-online-photoshop-courses?utm_source=wayupreferral&amp;utm_campaign=become-social-media-manager\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Open Learning<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n<h4><b>How do you get started in the industry?<\/b><\/h4>\n<p><span style=\"font-weight: 400\">One of the key steps to landing a job in social media is to build your own social media brand. \u201cHaving your own social media presence is really important,\u201d Juliette explains. This is something she looks for when hiring new members of her team at Birchbox. Your social accounts will serve as your digital portfolio, showcasing your creativity and communication skills for potential employers. To build your social media brand effectively, make your accounts public and make your voice a mix of professional and fun. Above all, be authentic. This is one of the key tenets of social media and something that companies strive to do when developing and maintaining their brand voice. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you\u2019ve established a social media presence, offer to help businesses with their social media accounts. Start small and focus on building a portfolio and tracking success by measuring engagement and growth across platforms. After you have some experience under your belt (and some impressive numbers to share) apply for <a href=\"https:\/\/www.wayup.com\/guide\/how-to-convert-your-unpaid-intern-program-into-a-paid-intern-program\/\" target=\"_blank\" rel=\"noopener noreferrer\">paid and unpaid internships<\/a> or freelance projects within the field. These roles will give you the hands-on experience you need to land your first entry-level job, and will help you determine whether a social media job is a good fit for you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Next, get more career tips for internships and entry-level jobs such as <a href=\"https:\/\/www.wayup.com\/guide\/top-20-entry-level-job-interview-questions-and-answers\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Answer Top Interview Questions<\/a> and find answers to common interview questions such as <a href=\"https:\/\/www.wayup.com\/guide\/how-to-answer-what-gets-you-up-in-the-morning\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Gets You Up in the Morning?<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0If you spend hours crafting your Snapchat story and have an interest in capitalizing on media trends, becoming a social media manager might be the job for you. What is a social media manager? It\u2019s a role that allows you to be the voice of a company on social media, building the brand and the &hellip; <a href=\"https:\/\/wayupstudent.wpengine.com\/become-social-media-manager\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Become a Social Media Manager&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,84],"tags":[44,63,197,198,199,206,207],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-major","category-social-media-roles","tag-entry-level-job","tag-social-media-jobs","tag-underclassman","tag-postgrad","tag-senior","tag-communications-journalism","tag-media-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Social Media Manager | Career Advice &amp; 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