Job Summary:

BDO is seeking an innovative and motivated intern to support our digital marketing strategies. The Digital Marketing Intern supports BDO’s digital presence including web, social media, and email programs while also contributing to campaign support, data management, and project coordination projects.

Job Duties:

General

• Serves as an internal resource to marketing professionals to help support digital marketing programs
• Supports the firm brand to ensure digital marketing and communications reflect the firm’s messages, positioning and visual identity
• Assists with campaign support
• Assists with data quality and data management projects

Web Site

• Updates web sites, including content updates, imagery and search engine optimization (SEO) enhancements
• Leverages existing and future CMS capabilities
• Considers the needs of different end users (clients, prospects, prospective employees, etc.)
• Utilizes (SEO best practices in content and web design
• Supports web analytics and SEO reporting

Social Media

• Supports the firm’s social media accounts, including, but not limited to, Facebook, X, LinkedIn, and Instagram
• Assists with content sourcing and reporting
• Other duties as required

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills and Abilities:

Education:

• Enrolled in a Bachelor’s degree program in Marketing, or Communications, required

Experience:

• Knowledge and experience with digital marketing, social media platforms, including but not limited to Facebook, X, YouTube, LinkedIn, and Instagram, preferred
• Experience with web site planning, design and development, including best practices for web site design and programming, preferred

License/Certifications:

• N/A

Software:

• Proficient in the use of Microsoft Office Suite, required
• Knowledge of CMS software, Google Analytics, MAP/ESP software, preferred
• Experience with Photoshop, Illustrator and/or HTML, preferred

Language:

• N/A

Other Knowledge, Skills & Abilities:

• Excellent verbal and written communication and presentation skills with specific experience writing for online media
• Excellent project management and organizational skills
• Ability to work in a deadline-driven environment while handling multiple projects/tasks simultaneously, and managing process and service providers (internal and external) to accomplish desired results
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Knowledge and experience with online metrics, analytics, tools and SEO
• Capacity to understand and communicate firm business, marketplace and value proposition
• Ability to serve professionals at all levels in a client-oriented, matrixed environment
• Knowledge of B2B marketing strategies and tactics, and their application in a professional services organization

Our purpose is helping people thrive, every day. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.