The Digital Marketing Special Projects role will be a part of the SEO team that is responsible for driving results through various SEO initiatives. This role requires knowledge of SEO, keyword research, content marketing and reporting. This is an important role on the SEO team and offers the opportunity to be innovative and make an impact in the company. Your area of responsibility will focus on the Lands' End Consumer Direct business.

The ideal candidate is a self-starter, who enjoys solving problems and taking ideas and running with them. The position requires the ability to make decisions based on best practices and research. Candidate must be self-motivated and enjoy working autonomously on tasks, while also working through projects with the team. This job also requires an ability to work with ambiguity and transition through different tasks as the business priorities change.

Bonus points if you have familiarity with Google Analytics, Adobe Analytics, Google Search Console, BrightEdge, SEMRush, MOZ or AdWords.

Responsibilities

• Create reports of channel activities and performance to identify opportunities and trends
• Produce and share hindsight presentations for key seasons, campaigns, and exclusive offers
• Participate in ongoing forecasting and tracking expense budgets; assist manager with finance organization to report and adjust expenses
• Develop and manage relationships with external partners to drive increased demand and efficiency; identify areas of improved presence to generate incremental visibility to seasonal events and marketing campaigns
• Conduct and present competitive analysis and industry research on a regular basis; analyze trends in the industry and competition; stay abreast on competitor strategies
• Work closely with internal technology, merchandising, finance, legal and creative teams and external vendors to continue the success of the channel
• Participate in regular vendor calls to gather general requirements, analyze sales data and set goals accordingly that coincide channel goals
• Assist in developing and executing channel growth strategies including identifying, qualifying and integrating new partnerships
• Create strong internal relationships & consistent communication with cross-functional internal teams to promote awareness of programs, provide activity updates, and solicit feedback to deliver the right results for the business
• Conduct keyword research and identify opportunities for SEO improvements
• Conduct content audits and find opportunity to use content to improve SEO
• Manage workflows and processes, while working with both internal and external partners
• Have a basic understanding of technical and content SEO best practices

Qualifications

• Bachelor's Degree Required - Business, Marketing, Economics or related field (or equivalent work experience).
• 1-3 years hands on experience with managing digital marketing programs (affiliate, search or other digital channels).
• A solid understanding of the fundamentals of retail ecommerce, especially pertaining to digital marketing functions.
• Strong analytical skills, including proficiency in using Excel, PowerPoint, Web Analytic tools and/or various data analysis tools required.
• Must be able to provide recommendations based on data.
• Excellent interpersonal and communication skills to interact frequently with internal and external partners.
• Extremely detailed oriented yet flexible and can deal effectively with changes in priorities or ambiguity.
• An ability to multi-task, solve complex business problems with limited direction, and set personal goals and priorities.
• Must be passionate about consumer marketing.

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Lands' End is a leading multi-channel international retailer of casual clothing, accessories, footwear and home products. Lands' End is legendary for high- quality products at an exceptional value, plus a commitment to world-class customer service.