At Lands' End, we are on a mission to create a more comfortable world. We care about our employees, our community and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to work.

As an intern, you will join over 5,000 talented individuals who are leaders, critical thinkers, accountable, curious, flexible and results-minded all driving toward the same goal - to delight customers and drive sales through multiple channels. Our 12-week, summer Internship program gives you the freedom and flexibility to work in a location that is most comfortable and productive for you.

In addition, you will join a diverse group of individuals from a variety of colleges, universities and areas of study. Some highlights of our internship program include:

• Twelve-week program: May 22 - August 11

• Paid Internship: $18/hr

• Hybrid and Remote options

• Computer equipment shipped directly to you

• Summer Hours: Work ends on Fridays at 1pm

• Team building and networking activities

• Group projects and career-building workshops

• Leadership and cross-functional learning opportunities

• Assigned mentor focused on your growth and development

• Senior leader speaker series

• Lands' End merchandise 50% discount

As an intern, you will work directly with the Digital Marketing Managers. You will have a hands-on experience opportunity in managing paid search campaigns on Google Ads. You will work alongside your team on a variety of projects spanning across digital media. Your experience as an intern at Lands' End is both educational and fun, while keeping you connected with your mentor, manager and fellow interns. You will gain exposure to company leaders through roundtables, your final project showcase and other company functions. We are seeking someone who is interested in continuously learning about Big Data Cloud technologies, digital measurement, ad platforms and marketing technology in a field that is constantly changing.

As a Paid Search Analyst intern you have the opportunity to wear many different hats and take on many different roles. As such, here are just a few of those unique characteristics that define an ideal candidate:

ANALYTICAL. In order to solve problems and build innovative new digital marketing campaigns, it is essential that you know how to take an idea and analyze it from all of its angles.

CURIOUS. Naturally, a puzzle-solver like yourself is always eager to learn how and why things work the way they do. At Lands' End we highly encourage that creative, forward-thinking mentality.

METICULOUS. When you work with large data sets all day, it only makes sense that you're extremely detail-oriented, ensuring that campaigns will run smoothly and efficiently. The Paid Search Analyst is responsible for the management and performance optimization of the Lands' End SEM program, which includes paid search campaigns, shopping campaigns and shopping feed management. Candidate will be fully accountable for campaign performance and reporting and must be able to effectively plan, implement and communicate recommendations.

RESPONSIBILITIES

• Manage, report, and optimize search marketing activity based on digital performance metrics

• Manage ad spend on Search Marketing, Display Marketing, Product Listing Ads/Shopping, and Paid Social Marketing

• Develop and maintain reporting on all levels of data from keyword to campaign for ROI and KPI metrics

• Responsible for all facets of day-to-day management including keyword research/build-outs, ad copy writing and testing, bid management, landing page selection/optimization

• Perform thorough data driven analysis using analytics and online marketing tools

• Conduct regular check-ins on performance & making optimization suggestions to drive efficiency, improve ROAS and meet weekly/monthly revenue goals

• Evaluating large pools of data; identifying trends and applying new insights to campaigns

• Conduct documentation of operating procedures

• Conduct periodic competitive audits and analysis

• Participate in summer project with fellow interns that will be presented to leadership

QUALIFICATIONS

• Progress towards a Bachelor's degree in Digital Marketing, Mathematics, Statistics, Business, Economics, Finance, Accounting, Analytics or related field preferred

• Proficient in Microsoft Office applications including Word, PowerPoint, and Excel (pivot tables, vlookups, etc.)

• Robust analytical and problem-solving skills

• Strong writing skills, highly organized, detail-focused, and critical thinking

• Ability to multi-task, work with a team, deadline driven, desire to work in a fast-paced environment while handling multiple projects

FOLLOWING SKILLS & EXPERIENCE ARE A PLUS

• Hands on experience with Paid Search, Paid Social, ideally outside of the classroom (e.g. personal projects, internships, and co-ops)

• Basic knowledge of digital media measurement and multi-channel attribution

• Google Ads

• Facebook Ads Manager

• Google Data Studio

• Google Analytics

• Adobe Analytics

• SQL

• Tableau

• Python programming

• Google Ads certification

Lands' End is a leading multi-channel international retailer of casual clothing, accessories, footwear and home products. Lands' End is legendary for high- quality products at an exceptional value, plus a commitment to world-class customer service.