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Public Relations Specialist

Learn more about Lands' End
Lands' End

Lands' End

Public Relations Specialist

Dodgeville, WI
Full Time
Paid
  • Responsibilities

    People are the heart of our company, and our doors are open to everyone. As a customer, as an employee - we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to shop and a great place to work.

    As the Public Relations Specialist you will work closely with the Director of Global Communications and the Public Relations Manager to define and develop the global communications strategy and vision aligning with Lands' End's key business initiatives and priorities. You will be responsible for the handling and tracking of all day-to-day media product, sample requests, and information requests for editorial stories or features in print, digital, television and any other media outlets. Manage and execute PR mailer programs including product ordering, tracking and shipping and maintaining the PR closet and associated supplies. Assist with planning and execution of all events and editor mailers including: seasonal product previews, desksides, launch events, tastemaker events, press trips, and year-round gifting. Stay current with best practices, strategies, and industry standards related to PR and social media.

    Responsible for ordering samples for donations to charities, for special initiatives, seeding, and any other request that is approved by manager. In addition, you will maintain media mailing lists and editorial calendars, including the ability to create and organize mailing lists to target particular audiences for press mailings. You will be responsible for developing and distributing PR highlights on a weekly/monthly/quarterly basis. In addition you will create and maintain reports on all PR results for review of senior management. Help develop media materials including press releases, lookbooks, fact sheets, and more.

    Successful candidates will have the following knowledge, skills and abilities:

    • Degree in journalism, public relations or communications or equivalent work experience.
    • Knowledge of and experience in writing media materials.
    • Strong verbal and written communication skills.
    • Ability to work with confidential information.
    • High degree of accuracy and follow-through, detail oriented.
    • Ability to work in a team-oriented environment.
    • Ability to handle multiple priorities and adapt to constant change.
    • Ability to meet deadlines.
    • Experience with Word, Excel, PowerPoint and Photoshop
    • Knowledge of Cision or Meltwater a plus
    • Willingness to travel.
    • Thorough understanding of Lands' End products, culture and website.
    • Strong organizational skills.
    • Works with enthusiasm and has the ability to take on new tasks.
  • Industry
    Apparel and Fashion
  • About Us

    Lands' End is a leading multi-channel international retailer of casual clothing, accessories, footwear and home products. Lands' End is legendary for high- quality products at an exceptional value, plus a commitment to world-class customer service.