Job Description

The MarCom Department at Association Headquarters is an in-house agency of cross-functional marketing subject matter experts in the areas of an integrated strategy, digital, social and web, content and editorial, video production, and graphic design responsible for all clients and AH corporate work.

The position of Marketing Project Lead is an important role, responsible for developing and executing growth-focused marketing plans for an assigned portfolio of clients. The Marketing Project Lead reports directly to the Account Manager and collaborates closely with MarCom Directors, who leads strategy for content and digital. The MarCom Project Lead supports strategic, operational, and tactical execution of client campaigns, activities, and initiatives as defined in the scope of work.

We are seeking a high-performing, data-driven marketing generalist who possesses a true understanding of cutting-edge marketing philosophies, concepts, and trends. This person is effectively able to provide expert execution in support of defined strategies, goals, and objectives. The ideal candidate for this position brings creative, fresh ideas and perspectives in managing the day-to-day execution of their portfolio of client work. They are highly organized and detail-orientated, taking pride and ownership in all that they touch. The scope of daily responsibility comprises email communication and list management, organic and paid social media, content development and curation, and the management of branded design elements for our clients.

The person in this role must be self-sufficient and an effective collaborator and communicator among a diverse group of stakeholders who have input into our work and process. Our environment is fast-paced, involving integrated sets of activities that are tracked and measured using a shared project management process engrained throughout the department.

POSITION SUMMARY:

The ideal person in this role will have significant client-facing market experience either directly or from the agency side.

• Must be self-sufficient and well-versed in email marketing, automation, segmentation, and list management
• Strong in managing robust social media platforms and understanding the drivers of building SEO equity
• A successful history developing, managing, and measuring themed campaigns and campaign effectiveness
• Adept at analyzing and interpreting marketing data and analytics, as well as client-specific KPIs, to drive strategic decision-making
• Monthly, quarterly, and annual measurement and tracking of client KPIs, marketing metrics, and campaign analytics – must be a data-driven marketer.
• Excellent project management skills; experience with Smartsheets a huge plus
• Development and maintenance of client marketing calendars for email, social, and content
• Serve as point of contact for assigned clients and projects.
• Support Account Manager and Directors with strategic marketing recommendations - participate and support the strategic planning process for a portfolio of clients.
• Monitor, formulate, and present relevant trends to MarCom leadership to support decision-making.
• Provide regular updates to marketing department leadership on progress, issues, etc.
• Develop and communicate reporting dashboards as appropriate
• Develop and solicit material for content marketing purposes; coordinate content from multiple sources.
• Ensure client web content remains fresh and relevant

TECHNICAL EXPERIENCE REQUIRED:

• Experience using various email marketing platforms, email automation tools
• Experience using a variety of marketing tools and platforms for social media and community management, surveys, press release distribution, etc.
• Knowledge of the whole Google suite of marketing products, including Google Data Studio
• Experience updating websites and CMS platforms
• Excellent project management skills
• Smartsheet project management experience a plus

EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES

Bachelor’s degree (Marketing, Communications, or Business) required. A minimum of 3-5 years of corporate marketing and/or agency experience. Work with non-profit organizations, a plus.

APPLICATION INSTRUCTIONS

To be considered for this position, an online application must be submitted, along with an updated resume. All applicable fields on the application are required.

AH utilizes Spark Hire, a video interview software, to gain better insight into our candidates. Please use the below link to submit your video interview for review.

MARKETING PROJECT LEAD SPARK HIRE LINK 

AH IS A PROFESSIONAL SERVICES FIRM THAT SPECIALIZES IN HELPING NON-PROFIT ORGANIZATIONS ACHIEVE THEIR MISSION, CREATE VALUE, AND ADVANCE THEIR CAUSES, INDUSTRIES, AND PROFESSIONS. WE HAVE FOUR MAIN DIVISIONS WITHIN AH — A FULL-SERVICE ASSOCIATION MANAGEMENT COMPANY; A MARKETING AND COMMUNICATIONS AGENCY (MARCOM); A MEETINGS & EVENTS MANAGEMENT TEAM; AND A DIVISION THAT FOCUSES ON OTHER CUSTOM SOLUTIONS SUCH AS STRATEGIC PLANNING, WEBSITE BUILDS, DATABASE INTEGRATIONS, ACCOUNTING SERVICES, STAFF RECRUITMENT, CREDENTIALING MANAGEMENT, PUBLIC AFFAIRS AND LOBBYING, AND GROWING NON-DUES REVENUE.

FOR MORE INFORMATION, VISIT ASSOCIATIONHEADQUARTERS.COM, CONNECT WITH AH ON FACEBOOK AT FACEBOOK.COM/ASSOCIATIONHQ aND FOLLOW TWITTER.COM/ASSOCIATION_HQ ON TWITTER.

ASSOCIATION HEADQUARTERS IS COMMITTED TO CREATING A DIVERSE ENVIRONMENT AND IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, CREED, COLOR, NATIONAL ORIGIN, NATIONALITY, ETHNICITY, ANCESTRY, AGE, SEX (INCLUDING PREGNANCY), FAMILY STATUS, MARITAL/CIVIL UNION STATUS, RELIGION, DOMESTIC PARTNERSHIP STATUS, AFFECTIONAL OR SEXUAL ORIENTATION, GENDER IDENTITY AND EXPRESSION, ATYPICAL HEREDITARY CELLULAR OR BLOOD TRAIT, GENETIC INFORMATION, LIABILITY FOR MILITARY SERVICE, AND MENTAL OR PHYSICAL DISABILITY (INCLUDING PERCEIVED DISABILITY, AND AIDS AND HIV STATUS), LANGUAGE, NATIONAL ORIGIN, POLITICAL AFFILIATION, SOCIO-ECONOMIC STATUS, AND OTHER CHARACTERISTICS THAT MAKE OUR EMPLOYEES UNIQUE.

BENEFITS

Benefits include, but are not limited to:

• Medical, Dental, and Vision
• Voluntary Life Insurance - Employee Paid
• AFLAC available
• Paid holidays and Paid Time Off (PTO) accrual
• 401k
• Basic life insurance, short term and long-term disability

Other Benefits of Working at AH:

• Named Best Place to Work by Philadelphia Business Journal 6 Times – based on a survey conducted of our employees
• Industry Leader – Most credentialed AMC, and the first AMC to be Customer Service Certified by the Customer Service Institute of America
• Flex Schedules
• On-site fitness center, open 24/7
• Gym reimbursement program
• Tuition reimbursement program
• Training and Development opportunities