MARKET DEVELOPMENT MANAGER, FLOW CYTOMETRY REAGENTS

The Global Market Development Manager (GMD) will develop and execute marketing programs for flow cytometry consumables using a multi-channel go-to-market strategy focus. This experienced, dynamic manager will be a key member of the Protein and Cell Analysis Global Market Development team. This role is responsible for working with a broad team, including regional and business counterparts, to develop global go-to-market strategies and integrated multi-channel marketing plans to then execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives.

WHAT WILL YOU DO?

• Develop strategic marketing plans for the flow cytometry consumables and antibody conjugates portfolio, including analysis of customer segments, competitor analysis, business trends, and market opportunities.

• Develop and execute engaging, bold tactical marketing plans for new and/or existing portfolio products

• Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team

• Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences.

• Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.

• Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams.

• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.

• Coordinate with global functions to ensure consistency with brand profiles and company standards.

• Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.

• Work closely with regional marketing development managers to build and execute marketing programs within their regions.

• May perform other related duties as required and/or assigned.

HOW WILL YOU GET THERE?

• 5+ years of experience developing a marketing strategy and successfully implementing marketing plans for highly technical reagent platforms requiring a complex selling approach
• Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
• Bachelor's degree in Biology, Immunology, Cancer cell biology or related discipline, specifically flow cytometry technical expertise
• Technical knowledge in spectral flow cytometry analysis markets
• Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products.
• Experience writing technical scientific content with ability to develop messaging for sales and customer facing materials.
• Exceptional communication skills as well as analytical, project management and planning skills necessary.
• Ability to manage complexity of multiple product lines with distinct go to market strategies.
• Strong business acumen and customer focus are essential.
• Experience with marketing and voice of customer VOC.
• A strong record building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.
• Travel may be required.

PREFERRED QUALIFICATIONS:

MBA in multichannel or biotech marketing

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