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Paid Ads Specialist (Remote)

Wake Research

Paid Ads Specialist (Remote)

Raleigh, NC
Full Time
Paid
  • Responsibilities

    Job Description

    If you know how to creatively handle various online marketing tools, like websites, social media accounts, and general digital marketing tasks, this position is for you. You will work with the marketing team to coordinate our marketing, advertising, and promotional activities.

    Ultimately, you should be able to promote our company and help increase patient engagement.

    Responsibilities

    • Execute and optimize digital marketing campaigns, including social media and PPC
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies with other MD team members
    • Plan, execute, and measure experiments and conversion tests
    • Collaborate with other Digital Marketing team members
    • Evaluate emerging technologies. Provide perspective for testing or adoption where appropriate
    • Stay up-to-date with digital marketing trends
    • Other duties as assigned
  • Qualifications

    Qualifications

    • Bachelor’s degree or equivalent years of industry experience
    • 2+ years of digital marketing, social media advertising experience
    • PPC experience a plus
    • Knowledge of in-bound lead generation strategy and execution
    • Healthcare industry experience a BIG plus
    • Excellent written and verbal communication skills and able to effectively partner with internal and external stakeholders
    • Highly self-motivated, organized and able to operate autonomously in a fast-paced, dynamic environment

    Additional Information

    A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:

    • 401(k), 401(k) matching
    • Dental insurance
    • Disability insurance
    • Employee assistance program
    • Flexible spending account
    • Health insurance
    • Life insurance
    • Paid time off
    • Vision insurance

    *M3 reserves the right to change this job description to meet the business needs of the organization.

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  • Industry
    Biotechnology