Job Description

As the Performance Marketing Associate , you will lead the paid media strategy and be responsible for achieving KPIs with oversight from the Director of Growth. You will collaborate with the marketing team to identify media opportunities, negotiate favorable terms, and monitor the performance of advertising placements across various channels.

Responsibilities:

• Campaign Management:
  • Plan and execute the placement and scheduling of media advertising across selected channels to drive leads for sites (user acquisition).
  • Manage 30+ media campaigns simultaneously, ensuring they are delivered on time, within scope, and within budget.
  • Manage media budgets efficiently, allocating funds to achieve the best return on investment (ROI). Track and report on expenses related to media buying.
  • Collaborate with marketing operations manager to ensure campaign strategy aligns with the goals and expectations of sites.
• Conversion Optimization:
  • Optimize the conversion funnel to improve user engagement and increase conversion rates.
  • Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.
  • Experimentation:
  • Embraces a culture of experimentation, continuously testing and iterating on various marketing approaches.
  • Conduct A/B tests to refine marketing strategies and enhance performance.
• Data Analysis:
  • Identify growth opportunities and optimize strategies through data.
  • Complete weekly, monthly and quarterly reports that tell a compelling story through data.
• Creative:
  • Build and execute creative testing plans. Promote high-quality content to increase conversion rates.
  • Assess the quality and effectiveness of advertising creatives to ensure they align with campaign objectives and resonate with the target audience.
• Targeting
  • Come up with and test new targeting tactics to reach a qualified audience based on indication.
• Market Research:
  • Stay informed about industry trends, competitors, and customer preferences.
  • Adjust strategies and plans in response to changing market conditions, emerging trends, and shifts in audience behavior.
  • Establish and maintain positive working relationships with media vendors, publishers, and agencies to facilitate successful negotiations and partnerships.

Qualifications

• Bachelor's degree in marketing, business, or a related field
• 1-3 years of digital marketing experience
• Experience leveraging a portfolio of paid marketing channels (Social, Search, Display) and tactics to run effective always-on media and cross-channel campaigns
• Proficiency in using media buying and analytics tools.
• Excellent communication skills – responsive, direct, effective.
• A strong bias to action and sense of curiosity; a keen eye for creative that gets results.
• A strong growth mindset.
• Analytical, technical and data literate.
• Strong negotiation skills and the ability to secure favorable media deals.
• Detail-oriented and organized with strong project management skills.
• Healthcare/ clinical trials experience is a plus

Additional Information

A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:

• 401(k), 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

About M3USA

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

*M3 reserves the right to change this job description to meet the business needs of the organization

** This position offers a competitive salary of $60,000-$65,000/yr + annual bonus potential. Flexible for the right person!**

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