The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

THE CHALLENGE

Qualtrics is looking for a digital marketer with a data-driven mindset to manage the conversion rate optimization of qualtrics.com. The ideal candidate for this role is highly data-oriented and focused on identifying areas of opportunity and ways to challenge the status-quo and improve our digital user experience, ultimately resulting in increased pipeline.

EXPECTATIONS FOR SUCCESS

• Work cross functionally with our Creative, Web Engineering, SEO, Paid Search, Email, Sales, ABM teams to optimize all digital marketing channels on qualtrics.com via data driven marketing 
• Global conversion rate optimization: Management and development of the website conversion optimization program - including A/B testing, iteration, and proliferation of learnings, etc. Use analytics platforms and other tools to monitor and analyze the outcomes from the tests. Work with regional teams to design tests and roll out winners globally. 
• Feedback management on the website: Run Qualtrics on Qualtrics.com, including site intercept, feedback surveys, etc.
• On-site advertising: Management and optimization of the banners, intercepts, and resources modules to promote our own marketing and collateral on the website in an effort to maximize opportunities and lead capture

QUALIFICATIONS & REQUIREMENTS

• 1-2 years of web optimization or relevant marketing experience 
• Bachelor’s degree, preferably in a related field (e.g. Marketing, Statistics, Business, UX,  etc.)
• Experience with Google Analytics or a similar analytics tool
• Experience with A/B testing platforms (Google Optimize, Optimizely, Mutiny or something similar) 
• Exemplary written communication skills with high attention to detail 
• Understanding of the importance of statistical significance when analyzing experiment results
• Willing to challenge the status quo, test new ideas that are risks to drive value
• User experience and research focused
• A do-whatever-it-takes attitude to deliver exceptional quality on-time and on budget
• Familiarity with HTML & CSS

PREFERRED QUALIFICATIONS

• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, and XD)
• Proficiency in WordPress 
• Familiarity with Marketo 
• Familiarity with project management tools such as Jira and Asana 
• Proficiency with Qualtrics Website App Feedback 
• Experience/exposure to chat bot tools (Drift)

WHAT DIFFERENTIATES US FROM OTHER COMPANIES

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
• Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
• We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
• 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
• On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
• To learn more about what we value read about it directly from our employees Qualtrics Life stories

Qualtrics is the Experience Management company. The XM OS has been built to allow organizations and individuals around the world to measure and predictively influence the experiences that matter most to their end users. In some cases, they’re focused on customers and improving the variety of experiences they have. In others, it’s about their employees and how they purposefully create a meaningful and rewarding employee experience. For some it’s about their brands or their products. Qualtrics helps them to design and improve purposeful experiences to improve the world around them.