The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

THE CHALLENGE

Qualtrics is experiencing incredible growth through the delivery of an amazing product, and world-class sales and marketing efforts. This position will help scale our marketing efforts by managing our Marketo Instance for our Americas marketing campaigns, in partnership with our Campaigns, Field and Digital teams.This requires a dynamic and detail-oriented marketer who can learn quickly, drive projects independently, and fuel this fast-paced growth. 

As an Industry Marketing Analyst at Qualtrics, you will also learn from and work with fellow Marketing Operations team members to help create scalable processes that ensure best practices in lead generation, lead routing, funnel management, and revenue attribution. This will also include opportunities to plan & implement new marketing technology to help grow the business.  

THE EXPECTATION FOR SUCCESS

• Administer Marketo programs, working with the campaign teams to structure programs and ensure operational efficiency at scale.
• Create and analyze reports on marketing and sales activities, effectiveness, and business impact, making recommendations on areas for optimization and alignment.
• Monitor and maintain data quality within the marketing database, ensuring accuracy.
• Own the lead lifecycle - measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed won opportunity.
• Partner with the product, content, email, digital marketing and demand generation teams to optimize systems and create process that will help drive strategies and solutions for improving campaign performance
• Collaborate with marketing teams, sales and sales operations to determine and evolve marketing automation best practices.
• Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.

WHAT DIFFERENTIATES US FROM OTHER COMPANIES:

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
• Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
• We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
• 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
• On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
• To learn more about what we value read about it directly from our employees Qualtrics Life stories

• Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution, delivering under a tight deadline 
• A high degree of initiative, self-motivation and resourcefulness.
• Strong analytical skills and experience with actionable reporting for stakeholders
• Technically capable, excellent communicator, and a desire to improve processes.
• High aptitude to learn and adopt new applications to generate results
• Experience in campaign creation, lead management and/or working with sales team
• Bachelor’s or master’s degree from selective university
• Minimum of 1-3 years of hands-on experience in B2B Marketing & Demand Generation
• Proficiency with Marketo and Marketo Certification preferred
• Proficiency with Salesforce.com and SQL preferred

Qualtrics is the Experience Management company. The XM OS has been built to allow organizations and individuals around the world to measure and predictively influence the experiences that matter most to their end users. In some cases, they’re focused on customers and improving the variety of experiences they have. In others, it’s about their employees and how they purposefully create a meaningful and rewarding employee experience. For some it’s about their brands or their products. Qualtrics helps them to design and improve purposeful experiences to improve the world around them.