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Marketing Campaign Intern

TIBCO

TIBCO

Marketing Campaign Intern

Remote
Internship
Paid
  • Responsibilities

    Headquartered in Palo Alto, CA, TIBCO Software enables businesses to reach new heights on their path to digital distinction and innovation. From systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of organizations through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation.

    Our teams flourish on new ideas and welcome individuals who thrive in transforming challenges into opportunities. From designing and building amazing products to providing excellent service; we encourage and are shaped by bold thinkers, problem-solvers, and self-starters. We are always adapting and providing exciting opportunities for our employees to grow, learn and excel.

    We value the customers and employees that define who we are; dynamic individuals willing to take the risks necessary to make big ideas come to life and who are comfortable collaborating in our creative, optimistic environment. TIBCO – we are just scratching the surface.

    Overview

    TIBCO’s demand generation department is a high-performing, data-driven marketing team that creates awareness of and interest in our company's offerings.

    Our strategy accounts for every touchpoint in the buyer’s journey — all the way from anonymous visitor to delighted customer. We leverage data in decision making, track marketing's contribution to revenue and, most importantly, drive growth for TIBCO in the form of marketing originated pipeline.

    What You'll Do

    • Assist in the development and implementation of the company’s demand generation strategy
    • Ensure marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes and content
    • Prepare marketing activity reports and metrics for measuring success
    • Update and maintain marketing platforms, including organizing and uploading content, gathering required files and information from relevant teams, tracking editorial calendars and ensuring timely execution
    • Support the team by assembling and analyzing forecasts, setting objectives, planning and organizing presentations, and updating editorial calendars
    • Communicate campaign objectives, timelines, and deliverables to relevant teams, and provide instructions for use or promotion
    • Plan and manage marketing initiatives by identifying, assembling, and coordinating requirements, developing schedules and assignments, executing, then collecting and analyzing results
    • Continually seek and research new sources of prospective customer data, and provide recommendations to team

    Who You Are

    • You are pursuing a bachelor’s or master’s degree in a relevant subject with intent to obtain a position in marketing, advertising, or sales upon graduation
    • A proactive self-starter with superior organizational skills
    • Must be comfortable working on several concurrent projects at any given time
    • Ability to work accurately with percentages and present marketing metrics in a clean and precise manner
    • Exceptional written, verbal, and interpersonal skills
    • Strong team player with a positive can-do attitude, curious, and passion to learn
    • Ability to act with a sense of urgency while maintaining program execution excellence and attention to detail
    • Fluent English to business level (written and verbal). Any additional fluent languages are welcomed in our international environment.
  • Industry
    Computer Software