We are looking for a smart and ambitious individual who can execute a concise strategy for acquiring customers and keeping current customers active.
Day to day responsibilities include:
- Lead efforts in how we package and target content to users
- Build strategies to increase daily activity
- Be responsible for all marketing analytics and KPIs
- Collaborate cross-functionally with business and consumer marketing to deliver a cohesive marketing strategy for the brand
- Integrate content programs with overall brand campaigns to drive demand for the product
- Write insightful and compelling stories that attract and drive users to our platform.
- Identify hot topics and work with team members across the organization to develop content.
- Track and contribute to the technology blogosphere, online forums, mailing lists, and newsgroups.
- Edit content that was written by others, and coach them on ways to improve their writing skills.
- Develop relationships with community leaders and influencers, and reach users through your content and your presence in the community.
- Manage and drive all business metrics and analytics
- Partner closely with Product Management, and Sales to deliver a comprehensive strategy.