JOB DESCRIPTION

Job Title: Product Marketing Manager

Location: Remote, Field-US

Function: Product Marketing

Position Type: Regular, Full-Time

Position Level: Manager

Travel Requirements: Some travel required (up to 25%)

Xactly delivers a first-of-its-kind, end-to-end Intelligent Revenue Platform that enables businesses to accelerate the digital transformation of their revenue operations. We pair rich empirical data and purpose-built AI capabilities in one platform to advance the quality and scope of data-driven decision making through the revenue lifecycle.

By empowering organizations to effectively manage their revenue generation, our Intelligent Revenue Platform spans the full revenue lifecycle by focusing on planning, territory and quota, incentives, and pipeline management and forecasting from initial strategy development through execution and prioritization of all aspects of revenue optimization. Harnessing the power of artificial intelligence, our scalable, cloud-based platform combines great software with the industry's most comprehensive 16-year data set to offer customers the trusted insights they need to grow revenue.

THE OPPORTUNITY

As a Product Marketing Manager at Xactly, you will be responsible for the overall go-to-market (GTM) strategy and implementation for key products in the portfolio. We are seeking an energetic and motivated team player who is passionate about product marketing in the hi-tech industry.

At Xactly, we believe everyone has a unique story to tell, and these small differences between us have a big impact. When bright, diverse minds come together, we're challenged to think different ways, generate creative ideas, be more innovative, and take on new perspectives. Our customers come from different cultures and all walks of life, and we believe our teams should reflect that to build strong and lasting relationships.

THE TEAM

Xactly's Product Marketing team sits within the Marketing function, and is home to a lively, tight-knit group that closely aligns with fellow marketers, Product Management, Sales, Customer Success and other functions.

RESPONSIBILITIES

• GTM Strategy:
  • Closely align with product management to ensure a clear understanding of product roadmap
  • Develop and execute data-informed strategic GTM plans focused on driving company results including launch planning, market research, content/collateral creation, ideal customer profile identification, use case research, sales enablement, and team training
  • Track product usage trends to inform product development, pricing/packaging, content and collateral
• Messaging and Positioning:
  • Leverage your deep understanding of our buyers' needs and competitive landscape research to build a compelling narrative for our products and services
  • Create compelling positioning and messaging frameworks to articulate our unique value propositions and differentiate our products in the market
  • Partner with fellow marketers to bring our differentiated story to life through thought leadership, content marketing, etc.
• Enablement:
  • Be the subject matter expert for your products, helping to develop and deliver sales enablement resources (sales decks, product overviews, case studies, etc.)
  • Collaborate with marketing teams to ensure top of funnel success (e.g., demand generation, content marketing, events, webinars, etc.)

SKILL SET / QUALIFICATIONS

• 2+ years of product marketing experience preferred
• Bachelor's degree or equivalent experience
• Excellent verbal and written communication skills
• Attention to detail and the ability to grasp and translate technical capabilities into concise buyer-facing language
• Some knowledge of positioning and messaging for hi-tech, SaaS and cloud topics
• Ability to create and execute GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social, emails, etc.
• Critical thinking skills and inquisitive mindset for business and market analysis
• Proven success working cross-functionally to support company-wide alignment
• Self-motivated and able to set own direction

WITHIN ONE MONTH, YOU'LL

• Attend robust onboarding program and get up to speed on who we are, what we do and how we do it
• Familiarize yourself with our comprehensive company tech stack
• Build relationships with internal business partners including product management, marketing and sales

WITHIN THREE MONTHS, YOU'LL

• Have a strong understanding of the business and our products
• Understand the customer's point of view and begin to position our solutions in a way that resonates with their needs
• Begin to develop strategies to drive product positioning, product launches, and GTM enablement for the products you manage

WITHIN SIX MONTHS, YOU'LL

• Begin to implement the strategies that you have been developing over the past six months for the products you manage
• Be seen as a trusted business-advisor for your products, making a significant positive impact company-wide
• Begin to connect products/solutions to big picture themes, and deliver creative ideas to amplify the unique value and position of products

WITHIN TWELVE MONTHS, YOU'LL

• Maintain evolving product marketing strategies for the products you manage
• Identify further personal education opportunities to increase your business and instructional acumen

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions.

Final pay determinations, salary ranges and pay increases are established by the employer. The ranges are an estimate based on potential employee qualifications, operational needs, and other considerations permitted by law. They are based upon a combination of local industry benchmarks, budget, experience, and internal comparisons. Salary ranges allow for growth opportunities as the employee develops new skills, and/or hones current skills.

Salary Range: $62,100 - $77,600 annual base salary + semi annual bonus

BENEFITS & PERKS

• Flexible Time Off (FTO)
• Comprehensive Insurance Coverage (including pet insurance!)
• Tuition Reimbursement
• XactlyFit Gym/Fitness Program Reimbursement
• Kitchen Stocked Daily with Tasty Snacks, Fruit, and Drinks
• Access to Corporate Discounts
• Up to (3) Days Paid Leave to Participate in Community & Volunteer Opportunities
• End of Month Surprises, Contests, BBQs, Parties & Reward Vacations
• 401(k) Retirement Savings Plan & Employer Match
• Periodic Massages
• Generous Employee Referral Program
• Relocation Assistance through Preferred Partner
• Full access to Grokker, our health engagement and employee wellbeing platform

THE XACTLY STORY

Xactly is a leading provider of enterprise-class, cloud-based, Intelligent Revenue solutions. We achieve this by following our vision: Unleashing human potential to maximize company performance. We address a critical business need: to incentivize employees and align their behaviors with company goals. Our solutions allow organizations to make better strategic decisions, optimize behaviors, increase sales and employee performance, improve margins, increase operational efficiencies, mitigate risk, design better incentive compensation plans, and reduce error rates in incentive compensation calculations.

Our core values of Customer Focus | Accountability | Respect | Excellence are key to our success, and each day we're committed to upholding them by delivering the best we can to our customers.

We were the first 100% cloud-based, multi-tenant provider focusing solely on the incentive compensation and employee and sales performance management market, and we achieved our leadership position through domain expertise and innovative technology. We deliver our solutions through a Software-as-a-Service (SaaS) business model. Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law. This means we believe in celebrating diversity and creating an inclusive workplace environment, where everyone feels valued, heard, and has a sense of belonging. By doing this, everyone in the Xactly family has the power to make a difference and unleash their full potential.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

Xactly delivers a scalable, cloud-based enterprise platform for planning and incentivizing sales organizations, including sales quota and territory planning, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accelerate sales performance, and increase business agility.