SAP Concur is looking for a motivated and data-driven Digital Marketing Analytics Intern to leverage the systems and tools to assist with processes, training, reporting and insights to help build the infrastructure marketing requires for successful campaign execution and prioritization of marketing channel investments. This role will be a part of the Global Marketing Technology and Operations team, supporting multiple teams and stakeholders globally.

KEY RESPONSIBILITIES

• Create ongoing Digital reporting and analytics to drive successful KPIs, ROI and overall marketing effectiveness, leveraging Adobe Analytics, in addition to Tableau, Salesforce.com, and Marketo.
• Run deep-dive analyses to help answer specific business questions; provide strategic recommendations based on data trends to give marketing leaders the insight they need to make informed decisions.
• Administer web analytics tool, validating access requirements and managing account set-up process. Support ongoing trainings on systems and processes, also maintaining best practice documentation to ensure teams are adopting and leveraging available resources to be as productive, knowledgeable and self-sufficient as possible.
• Proactively evaluate, QA, and monitor any new web analytics metrics, also troubleshooting and fixing any issues.
• Drive scoping, documentation and training for new marketing programs and analytics integrations. This role will help create reports and dashboards to answer key marketing questions and ensure programs are also built in a scalable fashion.

QUALIFICIATIONS:

EDUCATION, EXPERIENCE & TRAINING REQUIRED:

• Currently pursuing Bachelor’s degree in business, marketing, or equivalent
• Minimum one to two years’ experience in digital analytics preferred, ideally with a focus on Adobe Analytics web analysis specifically.
• Microsoft Office experience, with an emphasis on Excel, required
• Familiarity with development, design, build, and analysis of marketing programs
• Familiarity with Salesforce.com, Marketo, Tableau, Drupal, Web Debugger tools, and HTML a plus.
• Demand generation, marketing automation, advertising, search, social, and other Digital marketing experience a plus.
• Experience thriving in a fast-paced, high-growth, global environment

KEY SKILLS:

• Expert attention to detail, objective problem-solving attitude, and a hunger to learn
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics.
• Excellent written and verbal communication skills;
• Professional attitude and service orientation; team player.
• Comfortable managing multiple projects simultaneously amid ambiguity and across multiple stakeholders
• Able to deliver against tight timelines.
• Passionate knowledge of marketing concepts, methods, and techniques
• Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices

VALUE COMPETENCIES:

• Displays passion for & responsibility to the customer
• Displays leadership through innovation in everything you do
• Displays a passion for what you do and a drive to improve
• Displays a relentless commitment to win
• Displays personal & corporate integrity

WHAT YOU GET FROM US Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

SAP'S DIVERSITY COMMITMENT To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/VET/DISABILITY: Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

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