As an SEM analyst, you’ll be directly responsible for our advertising activities, but will also gain expertise in general analytics, and support your colleagues in many ways. Some major activities include:

• Ad copy writing: Writing text ads with the aim of attracting more and better customers, and prioritizing these activities according to search volume;

• Reporting on tests: A major part of FormSwift’s philosophy is to test each change we make. SEM analysts will gather data from AdWords, Google Analytics, our back-end SQL database, and other sources. You will use Excel to help us understand the effectiveness and profitability of different ad variants, bidding strategies, website flows, and more.

• Bidding: Based on the results from analytical and reporting projects, you will balance the competing considerations of cost-per-customer and customer volume to devise more profitable bidding strategies.

• An analytical mindset, particularly pertaining to monitoring the effects of changes and experiments.
• Excel skills (pivot tables, VLOOKUP, statistical functions, SUMIFS, etc.)
• SQL skills (JOIN between tables, strategies to reduce computational load of queries, etc.)
• Strong theory-of-mind and the ability to put one’s self in the shoes of potential users, existing customers, competitors, and representatives from other companies with whom FormSwift does business.
• Ability to prioritize
• Persuasive writing skills
• Professionalism

• 100% paid premiums for Medical, Dental, Vision Insurance
• 401K Matching
• Commuter Benefits
• Daily Free Lunch & Snacks
• Monthly Happy Hours
• Yearly Company Trip
• Opportunities for continued education and training
• Work from Home Flexibility
• Unlimited PTO...take time off when you need it!

FormSwift, an Inc 500 company, is a leading provider of tools to easily create, edit, and sign any document. FormSwift is actually 100% profitable and has been since 2012. We are a tight knit team committed to growing our profitable and successful company.