At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
JOB OVERVIEW
At TE, you can make an impact working with people from diverse backgrounds and industries to create a safer, sustainable, and more connected world.
We are looking for an intern to support digital marketing activities across Transportation Segment business units in collaboration with other in-house experts. A successful intern will effectively assist in managing Search Engine Marketing (SEM) accounts and work with the SEO and Marketing teams to maximize ROI, and drive traffic, sales, and customers. At TE, we believe in unleashing our employee's potential and embrace diversity. As a global organization, we support candidates interested in a remote or hybrid working environment.
Responsibilities:
Assist in the development and management of Paid Search campaigns for the enterprise
Familiarity with eCommerce and how digital marketing drives performance
Identify, set-up, execute, and measure A/B ad copy and landing page tests
Manage negative keywords across multiple accounts
Manage the daily budgets, performance, and optimization of multiple accounts
Use Analytics and other tools such as CRM to evaluate search campaigns
Perform ongoing keyword research including discovery and expansion of keyword opportunities
Collaborate with relevant marketing team members and other stakeholders to understand their unique goals, objectives and challenges
Collaborate closely with relevant outside partners and agencies to adapt content for digital delivery
Balance multiple concurrent assignments with shifting priorities in a fast-paced and high-volume environment
Provide, review and analyze data related to campaign performance and present results to illustrate insights and enable decision-making
WHAT YOUR BACKGROUND SHOULD LOOK LIKE:
Working towards a BA/BS degree in Marketing or similar
General understanding of Paid Search capabilities and best practices
Experience in Adobe Analytics, Google Analytics, or Google Tag Manager a plus
Understanding of B2B marketing practices
Familiarity with tracking code and third-party pixel tag creation
Excellent relationship management, presentation and communications skills that establish trust, credibility and respect
Strong Excel Skills
Computer proficiency in MS Office (Word, PowerPoint, Visio)
Ability to work with minimal supervision
Team-oriented and able to work in an ambiguous and/or changing environment
Values: Integrity, Accountability, Teamwork, Innovation
Google Ads and Microsoft Ads certifications are a plus
COMPETENCIES
Values: Integrity, Accountability, Teamwork, Innovation
TE Connectivity is a global industrial technology leader which specializes in sensor solutions to create a more connected world.
TE is made up of many business units which provide solutions that power electric vehicles, aircraft, digital factories and smart homes.
TE employees 85,000 people in 140+ countries who work on advancements in transportation, medical technology, energy, data communications, and much more.