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Associate Brand Manager - Engagement (Hair Category)

Learn more about Unilever
Unilever

Unilever

Associate Brand Manager - Engagement (Hair Category)

Englewood Cliffs, NJ
Full Time
Paid
  • Responsibilities

    This posting represents multiple openings for Associate Brand Managers in Tresemme, Dove, and Love Beauty & Planet brands based in Englewood Cliffs. We will be hosting an interview day at our North America Headquarters in Englewood Cliffs, NJ in mid-late November. Interested in being considered? Apply today!

    Background & Purpose of the Job

    At Unilever, we believe passionately in a purpose-driven business. And our purpose is to make sustainable living commonplace. Working at Unilever as an Associate Brand Manager means you are joining a world-class marketing organization that has produced many of the world’s most beloved brands – brands with a purpose.

    This role will have responsibility for transforming the way our brand shows up in the eyes, and hearts of consumers. The core part of the role is to think disruptively about what our brands need to be for the next decade – helping define and land Brand purpose (Say and Do), revisiting Brand Communication and Consumer Engagement Models, and briefing and working with agency teams to create all communications campaigns and content, for all Suave categories (Hair, Skin Cleansing, Deodorants). Working with the Brand Engagement Manager, you will also assume direct leadership and ownership of digital & social strategy, influencer strategy, creative content, community management, and always-on activity.

    Who You Are & What You’ll Do

    The Associate Brand Manager - Engagement will need to bring dynamic attitude and passion to:

    • Unleash brand purpose
    • Create relevant and compelling Communications across categories
    • Use data to inform, experiment, refine and drive precision marketing
    • Experiments / New stuff we haven’t even thought of yet!
    • The Associate Brand Manager - Engagement will specifically:
    • Define Social strategy and create content calendar across channels
    • Handle 1:1 consumer relationships / Community management
    • Define and Lead Partnerships / Collaborations
  • Related Article
  • Qualifications

    You’re a changemaker: You are bold, unafraid and confident in who you are and what you bring to the brand and you are also tactful, strategic and mindful of the audience/situation in order to influence the change necessary to drive results.

    You’re a born leader: You have a vision with an infectious drive and imagination to rally your team, senior stakeholders, cross functionals, agency teams and ultimately consumers to reignite this heritage brand.

    You’re a strategy guru: This job doesn’t come with a playbook…it’s your job to make the playbook and rapidly adjust as the world changes around you. Vision, data, listening, curiosity, the consumer experience and insights are all your friends - you must be able to turn those into a killer plan.

    You’re a story teller: You will need to be a master story teller internally and externally. Your job is to tell the story of Suave in all aspects of what the brand has to say, where it shows up, how it shows up and what it does. And NO ONE remembers a boring story but EVERYONE remembers a great one.

    What You’ll Need To Succeed

    • Bachelor's Degree Required, Master's Degree preferred.
    • 3+ years in Marketing/Branded Entertainment/Passions Content, preferably on fast moving, image-driven brands. Beauty/ Personal Care experience is preferred.
    • Breadth of experience across Digital, Social, PR, Influencer, Editorial, SEO / SEM.
    • Experience in Community management would be a strong plus.
    • A well-informed advertising “gut”.
    • Experience in crafting and executing communication campaigns, including consumer journeys, content partnerships, assets…
    • Comfortable with using data throughout aspects of the role, including but not limited to Google Analytics, Adobe Analytics/Target, Facebook - Editor, and social media insight platforms.
    • Passion for big iconic brands and desire to leave a mark.
  • Industry
    Consumer Goods
  • Fun Fact
    Unilever offers seriously cool benefits like flexible working environment, on-site gym and Tigi salon, well-being incentives, and all-you-can-eat ice cream.
  • About Us

    Unilever has a simple but clear purpose – to make sustainable living commonplace. They believe this is the best long-term way for the business to grow. On any given day, two billion people from around the world use Unilever products from iconic brands like Dove, Axe, Ben & Jerry’s, Lipton, Dollar Shave Club, and Knorr to look good, feel good, and get more out of life.