Associate Brand Manager - Operations (Ice Cream Brands)
This posting represents openings for Associate Brand Managers in Popsicle and Klondike brands based in Englewood Cliffs. We will be hosting an interview day at our North America Headquarters in Englewood Cliffs, NJ in early November. Interested in being considered? Apply today!
At Unilever, we believe passionately in a purpose-driven business. And our purpose is to make sustainable living commonplace. Working at Unilever as an Associate Brand Manager means you are joining a world-class marketing organization that has produced many of the world’s most beloved brands – brands with a purpose. We are looking for individuals who believe in this vision, and who are capable of crafting strategy, owning a P&L, implementing fully integrated brand mixes, and leading cross-functional teams in launching new products to market, among other tasks.
For our part, we commit to providing you with experiences that allow you to become a world-class marketer, to bring your purpose to life at work, and provide you the growth opportunities you need for long-term career success. With amazing benefits and a state-of-the-art newly remodeled headquarters, you will have the support you need to bring your whole self to work each and every day, to thrive, to drive your business to thrive, and to work on projects that excite you.
Background & Purpose of the Job
Popsicle is an iconic brand worth over $250M in the US and is one of the most fun brands in Unilever’s ice cream portfolio. In this role, you will work with the team to build upon Popsicle’s strong positioning in the market and drive the brand’s business results. You will have an opportunity to make history for one of our most iconic brands in a high-paced, cross-functional environment – Popsicle is continually innovating in high trend wellness ranges, partnering with iconic brands like Disney (Frozen 2), Minions and Paw Patrol and charting an amazing purpose encouraging kids to play more.
Klondike is one of the most famous brands in the Unilever portfolio and needs you! In 2019, the brand brought back the iconic campaign, What Would Do for a Klondike Bar? And will continue that push in 2020. With new, break-through innovation coming to marketing and a media/social budget ready to go, WHAT would you do to WORK on Klondike? You will have an opportunity to help run a $350M business, filled with exciting products, strong customer history and a meaty budget. Klondike continues to activate and challenge our consumers in unique and special ways. Come join our team!
What You’ll Do
Key Responsibilities:
Key Activities:
Who You Are
You’re a born leader: You demonstrate strong leadership skills as you interact with multi-functional local or global teams and agency partners. You provide guidance of all brand communication and innovation development.
You’re a dot connector: You build cross-region and cross-functional relationships and thrive as part of a virtual team overcoming the geographical and cultural differences within key markets of focus.
You’re a story teller: You develop integrated marketing plans and execute activation programs. You lead the communication process and become the key contact point with agency partners and liaise with local teams to bring projects to life in the most engaging and relevant way. You provide brand equity and demand driver input to volume forecasting, financial updates, trimester updates, and operations led Fuel for Growth projects (SMART, WC).
You lead & inspire bold creative work: You lead and develop new brand communication toolkits by managing key agencies and controlling global needs. You lead brand innovation projects, partner in the launch management of innovation, developing and delivering quality. You set national level brand key performance indicator’s and channel marketing strategies.
You execute flawlessly, track & optimize: You work closely with the local or global Marketing teams to ensure consistent and flawless activation. You support the Brand Manager in delivery of innovation project across multiple regions on time and to Unilever’s high-quality standards.
What You’ll Need To Succeed
Unilever has a simple but clear purpose – to make sustainable living commonplace. They believe this is the best long-term way for the business to grow. On any given day, two billion people from around the world use Unilever products from iconic brands like Dove, Axe, Ben & Jerry’s, Lipton, Dollar Shave Club, and Knorr to look good, feel good, and get more out of life.