In this ever-evolving position, youll help support the Influencer Relations Team with the execution of all influencer/talent campaigns, programs, and partnerships. You are a digital guru whos obsessed with following brands, influencers and other noteworthy talent in social, especially on the newest and hottest platforms. You are a highly collaborative team player with the drive to complete projects on time and with excellence. Much of this role will also be about authentic relationship building the team will rely on you to strengthen brand-to-influencer relationships. You are highly organized and detail-oriented.
Research and relationships (50%)
- Engage daily (within 24 hours) with top Murad influencer social posts and stories
- Manage influencer database and daily maintenance of metrics
- Help manage influencer mailer lists; capture and log social posts through screen recordings and different platforms/services
- Endlessly dig into influencer activity across the social-sphere (e.g., Instagram, YouTube, Snapchat) to report on trends, content and collaborations
- Constantly comb through our own social to find influencers/talent who love us (plus, new ones we need to connect with), then foster direct ongoing relationships
- Make timely, impactful recommendations for activations and partnerships that will help grow the brand, based on your research
- Proactively monitor industry trends and conversations to get ahead of the next big idea in influencer marketing
- Own influencer relations strategy when it comes to birthdays, special events, thank you gifts, etc.
Campaigns/program support (50%)
- Assist with the planning and execution of all influencer events/initiatives, especially when it comes to influencer mailers help brainstorm new & innovative concepts, assist in building copy, and get products sent out to appropriate vendors in a timely manner
- Maintain product closet, order products, mail packages and refill products, write personalized notes to influencers, and provide other administrative support, as needed
- Manage all influencer giveaway details and logistics (including selecting winners, fulfillment, etc.)