Red Bull Student Brand Manager - Xavier University New Orleans
Identify key groups we must win on campus
Build a campus plan that ensures minimum 20% impact on the total undergraduate audience throughout semester in accordance with the SBM KPI's, engaging new users and diverse groups on campus via the following tactics:
Driving trial on a daily basis via one on one seeding and coordination of Wings Team Sampling missions as appropriate, with a focus on key consumption occasions: Study, Sport, Having Fun, Driving, At Work, Party
Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media
Integrate our product and brand with Big Moments, unique to campus experiences and select third party events
Drive visibility and availability of the product by placing POS and passing on sales opportunities to the FMS/DPM
Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus
Build relations with and secure coverage of RB properties via the campus media
Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role
Act as a Red Bull ambassador at all times: always professional & courteous to consumers/campus contacts/authorities
Become a credible product and brand expert: know the product ingredients and brand values
Identify relevant image & usage occasions: incorporate brand & product knowledge into an ambitious campus plan
Develop and maintain a working knowledge of Red Bull properties and athletes
Maintain knowledge of global, national and regional events and initiatives
Build brand awareness via social network sharing of relevant Red Bull content.
Proven track record of accomplishments prior to joining Red Bull
Charismatic and outgoing personality
Connected with a variety of key influential groups on campus
Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus
Social chameleon - have the ability to work with a variety of groups and organizations
Passionate about the Red Bull brand
Possess an entrepreneurial spirit
Must be in good standing with the school
Creative mind, with prior successes in driving the creative process
Functional knowledge of social networking
Responsible
Self motivated
Lives and represents the Red Bull brand
Enrolled full time
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far.