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Student Brand Manager (North Carolina)

Red Bull

Red Bull

Student Brand Manager (North Carolina)

Raleigh, NC
Campus Rep
  • Responsibilities

    Red Bull Student Brand Managers (SBMs) are a part of the most dynamic and empowered student ambassador program in the world. Our SBMs are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.


    Campus Mission

    • Identify key groups we must win on campus
    • Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the SBM KPIs, engaging new users and diverse groups on campus via the following tactics:
    • Driving trial on a daily basis via one on one seeding and coordination of Wings Team
    • Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media
    • Integrate our product and brand with Big Moments, unique to campus experiences and select third party events
    • Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM
    • Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus
    • Build relations with and secure coverage of RB properties via the campus media
    • Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role

    Sales Support

    • Assist local sales team to ensure perfect distribution and visibility on and around campus
    • Visit local accounts to check stock and point of sale displays
    • Identify distribution opportunities on and around campus
    • Routinely work with distributors to open new accounts and support sales drives
    • Occasionally participate in meetings with local sales team to align marketing and sales strategies

    Product Brand Expert

    • Act as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authorities
    • Become a credible product and brand expert: know the product ingredients and brand values
    • Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus plan
    • Develop and maintain a working knowledge of Red Bull properties and athletes
    • Maintain knowledge of global, national and regional events and initiatives
    • Build brand awareness via social network sharing of relevant Red Bull content

    Management and Administration

    • Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU)
    • Submit activity through pictures and reports via RBU
    • Report school beverage contracts and top sales opportunities on and around campus
    • Aid in recruitment and training of potential SBMs
    • Be able to identify future Wings Team members and exchange contact information for CCS
    • Identify future sampling opportunities and share relevant information with CCS and Wings Team Captains
  • Qualifications
    • Full time college student
    • Fluent in English, additional language skills an advantage
    • Proven track record of accomplishments prior to joining Red Bull
    • Charismatic and outgoing personality
    • Connected with a variety of key influential groups on campus
    • Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus
    • Social chameleon - have the ability to work with a variety of groups and organizations
    • Passionate about the Red Bull brand
    • Possess an entrepreneurial spirit
    • Must be in good standing with the school
    • Creative mind, with prior successes in driving the creative process
    • Functional knowledge of social networking
    • Responsible
    • Self-motivated
    • Lives and represents the Red Bull brand
  • Industry
    Consumer Goods
  • About Us
    Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far.