Red Bull Student Brand Managers (SBMs) are a part of the most dynamic and empowered student ambassador program in the world. Our SBMs are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.

CAMPUS MISSION

• Represent Red Bull on campus by living and breathing the Red Bull personality traits and company values

• Spot trends and identify opportunities to integrate the brand by conducting campus research

• Establish and maintain relationships while supporting key university bodies and individuals, including key opinion leaders on campus to keep the brand desirable

• Ensure a positive and credible Red Bull brand image is delivered amongst the student community by continually activating creative, innovative and daring initiatives (including social tactics)

• Drive the entrepreneurial, innovative and creative implementation of Red Bull's marketing mix on campus

• Create, maintain and grow a strong brand on campus

• Contribute to the infusion of Red Bull into student life - a ‘lifestyle choice’ to be continued post university

PRODUCT AND BRAND SUPPORT

• Maintain a dynamic mix of projects, activities and event involvement always with social and digital media at the heart of what we do

• Drive trial ("seed" the product) through key moments of need and develop new usage situations for Red Bull by demonstrating the efficacy of the product

• Continually seek opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market and with an entrepreneurial approach

• Leverage relevant World of Red Bull assets on campus

SALES SUPPORT

• Develop and execute targeted sales and marketing plans to meet the needs of students on campus

• Collaborate with Off & On Premise Sales to maximize sales and distribution on and around campus

MANAGEMENT AND ADMINISTRATION

• Complete the communication and reporting tasks associated with the SBM role in a timely manner and with accuracy

• Achieve set goals and meet all deadlines

• Deliver executional excellence and show love for the details in all areas of the role

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

• Access to a car for getting the job duties done

• Proven track record of accomplishments prior to joining Red Bull

• Charismatic and outgoing personality

• Connected with a variety of key influential groups on campus

• Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus

• Social chameleon - have the ability to work with a variety of groups and organizations

• Passionate about the Red Bull brand

• Possess an entrepreneurial spirit

• Must be in good standing with the school

• Creative mind, with prior successes in driving the creative process

• Functional knowledge of social networking

• Responsible

• Self motivated

• Lives and represents the Red Bull brand

Social, outgoing, friendly, well connected

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far.