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Student Brand Manager at NYU

Red Bull

Student Brand Manager at NYU
New York, NY Campus Rep Paid


Stipend per semester


  • Identify key groups we must win on campus

  • Build a campus plan that ensures minimum 20% impact on the total undergraduate audience throughout semester in accordance with the SBM KPI's, engaging new users and diverse groups on campus via the following tactics:

  • Driving trial on a daily basis via one on one seeding and coordination of Wings Team Sampling missions as appropriate, with a focus on key consumption occasions: Study, Sport, Having Fun, Driving, At Work, Party

  • Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media

  • Integrate our product and brand with Big Moments, unique to campus experiences and select third party events

  • Drive visibility and availability of the product by placing POS and passing on sales opportunities to the FMS/DPM

  • Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

  • Build relations with and secure coverage of RB properties via the campus media

  • Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role

  • Act as a Red Bull ambassador at all times: always professional & courteous to consumers/campus contacts/authorities

  • Become a credible product and brand expert: know the product ingredients and brand values

  • Identify relevant image & usage occasions: incorporate brand & product knowledge into an ambitious campus plan

  • Develop and maintain a working knowledge of Red Bull properties and athletes

  • Maintain knowledge of global, national and regional events and initiatives

  • Build brand awareness via social network sharing of relevant Red Bull content.


  • Proven track record of accomplishments prior to joining Red Bull

  • Charismatic and outgoing personality

  • Connected with a variety of key influential groups on campus

  • Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus

  • Social chameleon - have the ability to work with a variety of groups and organizations

  • Passionate about the Red Bull brand

  • Possess an entrepreneurial spirit

  • Must be in good standing with the school

  • Creative mind, with prior successes in driving the creative process

  • Functional knowledge of social networking

  • Responsible

  • Self motivated

  • Lives and represents the Red Bull brand

  • Enrolled full time

About Us

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far.

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