Our Wings are the face of the Red Bull brand and are our product ambassadors. The purpose of their job is 3 fold: approach consumers driving positive product trial, awareness and help establish Red Bull consumption in different moments of need; support our on and off premise sales through sales drives, merchandising and other sales support activities; and work at Red Bull events and help ensure an unforgettable consumer experience with the brand. Our Wings are an instrumental part of the organization, as the eyes and ears on the ground that listen to how consumers perceive our brand and our product, sharing this useful insight with the broader business to support future ideas and opportunities.
Product & Brand Expert
Support our Sales Teams
Be the Face of the Brand
Plan & Execute Smart, Effective, and Strategic Missions to Reach Key Consumer Groups
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far.