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Assistant Manager Email and Digital Marketing

Nima

Nima

Assistant Manager Email and Digital Marketing

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Manage our email/CRM program:

    • Serve as the company’s primary email administrator
    • Manage internal stakeholders in execution of marketing campaigns set-up within the department’s marketing automation platform
    • Ensure accurate synchronization between our ESP and internal and external databases
    • Identify and maintain existing marketing automation processes, procedures, SLA’s, programs and technical processes and workflows; implement improvements to enhance marketing productivity, where it makes sense
    • Collaborate with the marketing team in the development and implementation of key demand creation, automated nurturing, and personalized Journey experiences.
    • Implement email execution best practices and uphold related standards for email marketing
    • Deploy and maintain outbound communication programs to support demand generation initiatives including nurture tracks for customer and prospect segments, welcome campaigns, customer upsell and cross-sell campaigns, and re-engagement campaigns
    • Oversee the processes to create new digital marketing campaigns
    • Coordinate with operations and web team to ensure successful system and process integration with other departments in order to accurately track all initiatives
    • Implement processes and systems to monitor competitor movements in the CRM competitive environment

    Digital Marketing:

    • Run and optimize A/B tests in multi-channel journeys
    • Help develop and maintain Digital Measurement Framework for emails and multi- channel journeys to use as an overall health monitor and provide proactive recommendations to internal business members
    • Utilize segments and customer history data to provide personalized, multi-channel e-commerce experiences
    • Consulting with internal channels/functions to develop analyses that lead to actionable insights that accelerate profitable transactions
  • Related Article
  • Qualifications

    Experience:

    • 1-3 years of online B2C analytics or e-commerce channel management experience
    • Experience with tools such as Mail Chimp, Marketo, Optimizely, Google Analytics,
    • Has informed decisions with market and competitive analysis

    Personal Characteristics:

    • Believes in our mission and cares about what we’re trying to achieve
    • Excellent communicator – written and oral
    • Analytical – can find meaning in numbers, and be a data-driven decision-maker
    • Excellent time management and organizational skills
    • Adept at learning web-based tools
    • Resourceful. Figures out how to achieve results creatively with finite resources
    • Thrives in a nimble, lean, unstructured, fast-paced startup
    • Works collaboratively and energetically
    • Impeccable integrity and ethical standards. Self-aware, accepting, honest, open, polite and respectful of others
    • Ability to have and debate an opinion, but with maturity to present a unified front once a decision is made
    • An undying commitment to personal growth and development
    • Delights in delighting customers
  • Compensation
    Competitive DOE
  • Benefits
    • Flexible PTO
    • Medical, Dental
    • 401K
    • Yoga
    • Great Team
    • Sports Team
  • Industry
    Consumer Services
  • Fun Fact
    Our name means "fair" and "just" in Farsi.
  • About Us

    Nima enables people to be their healthiest selves by giving them the power to know what’s in their food. Our Nima Gluten Sensor allows people to test their food for gluten, anytime, anywhere.