MANAGER, GLOBAL ECOMMERCE BUSINESS ANALYSIS – TOO FACED

The Manager, Global Ecommerce Business Analysis will oversee the ideation, development and implementation of global CRM strategies and programs to maximize customer acquisition, engagement & satisfaction. The role will leverage consumer insights and Data KPIs to grow our business through customer acquisition and retention.  In addition, the role will work closely with cross-functional partners optimize commercial programming as well as the creation of a Global loyalty program.

The Manager position will drive & support data analytics for Too Faced.  This role reports into the global Ecommerce team and will work in close partnership with Global Consumer Insights, Education and Product Marketing providing support to various cross-functional business partners in their efforts to drive the business, make informed business decisions, and deliver against critical business objectives. The Manager will be comfortable utilizing and analyzing various business intelligence sources (syndicated data, market level data, CRM/client data, custom consumer research, social/digital analytics, retailer customer data, and consumer trends) to help influence decisions and action planning for both global and regional strategies that drive retail sales and growth.

STRATEGY

• Formulate global CRM strategies (based on customer lifecycle, brand pillars, launch activity) geared towards lowering 1X Customer Rate, increasing Retention & Spend and optimizing ROI on campaigns

• Partner with Regions Online to align on CRM strategies and help develop and rollout a Too Faced Loyalty Program

• Develop Global Data Reports with actionable insights and key actions

CONSUMER INSIGHT / REPORTING / CUSTOM ANALYTICS

• Analytics obsessed. Deep online analysis into emerging trends, actionable-insights and recommendations for new business opportunities online.

• Assist Global markets with analysis/consolidation of CRM campaigns using  corporate reporting tools to measure success and ROI.  Succinctly and clearly summarize & communicate results/learnings to optimize future campaigns

• Develop reporting around the future TF loyalty programs globally, as a key retention driver

• Monitor and regularly issue CRM/Analytic Dashboards and reporting

• Gather key online data, interpret data into key insights and make actionable recommendations to drive customer conversion, retention and acquisition

  • Once insights and opportunities are identified, create project plans in coordination with Ecommerce leads, link financial or business impact, prioritize and own execution of plans

• Experience in CRM technology management, with an understanding of marketing and operational databases, segmentation, campaign management and statistical modelling

• Identify ongoing roadblocks in customer conversion, retention or customer satisfaction, provide improvement recommendations that support the Too Faced strategic roadmap of customer cultivation   

• Create presentations/data analysis/CRM Dashboards for senior management which clearly communicate insights, actions, project statuses and deliverables

• Serve as main point of contact and data expert for Too Faced regarding customer data related to brand strategy, innovation and key campaigns

• Partner with corporate marketing team to track customer behaviour and lifecycle with the brand; use learnings to develop communication strategies to maximize engagement and loyalty

• Use CMS dashboard to draw insight into Too Faced data: cross channel purchase patterns, SKU purchasing preference, geographical analysis, etc.

• Collaborate cross functionally to identify marketing opportunities to more effectively reach customers

• Use campaign history and other consumer insight to create appropriate segments for targeting and analysis

• Plan and implement a comprehensive global consumer calendar to orchestrate all planned CRM programs and activities

QUALIFICATIONS

• Extensive Usage & Proficiency in Google Analytics required. Ability to use numerous internal Online Analytical tools

• 5 years of relevant work experience (in marketing/advertising/market research/digital/ecommerce data analysis) with a strong understanding of business-driving KPIs 

• BA/BS required, MBA a plus

• Ideal candidate will be self-directed and have data analytics experience including pulling and analyzing data. Good business judgment and quick learner with high energy level. Capable of thinking out of the box, while being strategic and analytical with a passion to win

• Degree in mathematics, statistics or digital marketing/advertising highly desirable

• Preferred digital analytics experience from a fast-paced client-side or agency organization

• Must possess excellent oral and written communication skills and a proven ability to build collaborative partnerships

• Effective influencing and listening skills, as well as flexibility, a strong work ethic, and being a strategic thinker are valued skills. 

• Can handle a heavy workload with competing priorities & be data obsessed

• Needs to be a creative and analytical thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.

• Possess strong business writing skills to create requirements, pitches and solutions documents, training or reference materials as needed

• Strong hands-on quantitative, analytical, problem-solving skills, with ability to synthesize information from a variety of sources and translate into actionable recommendations in a concise manner. 

• Proficiency in SQL, with data mining experience in Looker or Power BI a plus.

• Solid project management skills required 

• Experience with data modeling a plus

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.