We're looking for a Senior Marketing Coordinator who'll be responsible for creating and delivering marketing ideas and activities. Ideal candidates will have experience in concepting, creating marketing materials, managing multiple projects, product development, product management, and design.
Primary responsibilities
- Create, deliver, edit, and optimize marketing materials.
- Understand and implement brand guidelines.
- Ensure that messages are supportive of and consistent with marketing strategies.
- Support Product Manager in daily brand management.
- Source vendors, obtain quotes and follow up on delivery dates.
- Liaise with R&D and New Product Development on the status of the new brand and product initiatives.
- Coordinate with sales teams and deliver relevant materials in a timely fashion.
- Create brochures and sell sheets.
- Align social media initiatives with brand strategy, initiatives, and launches.
- Coordinate flow of information and communication and disseminate it according to plan/strategy.
- Work with manager and business units to determine event budget and manage expenses to that budget.
- Manage leads and ability to import into SalesForce.
- Identify, develop and execute communications strategy for key media contacts and customer references.
- Research media coverage and industry trends. Improve communication efficiencies within the company.
- Manage video content.
- Create and distribute customer surveys.