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Marketing Business Analytics Lead

Udemy

Udemy

Marketing Business Analytics Lead

Remote
Full Time
Paid
  • Responsibilities

    ABOUT UDEMY

    We believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.

    Founded in 2010, Udemy is publicly traded and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).

    ABOUT THE ROLE:

    ROLE IS LOCATED IN REMOTE-US

    The Udemy Business GTM Strategy & Ops team is responsible for enabling our Marketing, Sales and Customer Success teams to scale and grow revenue efficiently. We own the systems & applications, processes, and analytics to make the teams aligned to drive visibility and accountability for our revenue growth. As a Marketing Business Analytics Lead, you will be at the epicenter of the business, and will be accountable to build and to manage the core metrics that fortify Udemy Business Marketing as a data-driven organization. You will monitor the pulse of our marketing data trends to optimize our lead funnel, and lead the design, packaging and presentation of your insights to business leadership. We've experienced tremendous growth over the last few years and this role is critical to ensuring we continue to rapidly scale our Marketing organization.

    HERE’S WHAT YOU’LL BE DOING:

    • Develop and maintain our “single source of truth” by partnering closely with business leadership, marketing operations (e.g, Marketing, Sales, Finance, Customer Support etc.) and data science.

    • Leverage Business Intelligence tools and data to create and deliver the operations reports, trend analyses and forecasts our partners rely on.

    • Be the go-to analytical partner for the Marketing team. You'll work to track, analyze, and report on marketing funnel data and deliver your insights to leadership.

    • Assist with quarterly and yearly strategic planning processes. You'll work across teams to quantify and map out our goals.

    WE’RE EXCITED ABOUT YOU BECAUSE YOU HAVE:

    • 5-7+ years experience in Marketing Ops / Analytics in a B2B SaaS environment. B2B SAAS MARKETING EXPERIENCE IS A MUST-HAVE!

    • A knowledge of B2B Marketing mechanics. You’ve worked with leads and funnel reporting, you understand pipeline and conversion, and you know the difference between an MQL and an SQL.

    • A love of analytics and the ability to drive closed-loop reporting from leads to revenue so that we know our ROI by campaign, offer, and source.

    • Ability to translate the complex into the understandable by highlighting and explaining the themes of the data in a clear and concise manner.

    • Motivation and energy with a start-up "do a little bit of everything" mindset.

    • Experience handling B2B data. You know Salesforce, Google Analytics and Marketo well and you can handle BI tools such as Looker, Chartio, Tableau, etc.

    • Experience writing complex SQL and using spreadsheet software. You're handy with Excel or Google Sheets.

    • Nice to have: Experience working in an organization with Consumer to B2B upsell model or Freemium model.

    • Note: This is not a Machine learning or AI role so no background there is required.

    Compensation: Minimum $106,000 + equity + benefits (see below)

    Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.

    UDEMY BENEFITS:

    • ELIGIBILITY: Regular, full-time employees are eligible for Udemy’s benefit programs.

    • HEALTH PLANS: Medical, dental, and vision coverage (100% coverage for employee-only).

    • HSA/FSA/COMMUTER: Pre-tax savings/spending plans available; generous HSA employer contributions for those enrolled in the HDHP medical plan.

    • LIFE/DISABILITY: Employer-paid life insurance (supplemental available), in addition to short-term and long-term disability.

    • RETIREMENT: Access to 401(k) with annual employer contribution.

    • WELLBEING: Corporate memberships for meditation and mindfulness, therapy and coaching, financial planning, primary care, tele-health, health advocacy, parent/newborn support, and employee discounts.

    • EDUCATION: Free access to the entire course library on the Udemy and Udemy for Business platforms; annual stipend for external learning beginning at six months of employment.

    • CHARITABLE MATCHING PROGRAM: Employer match of monetary contributions to eligible nonprofits and charities that carry a 501(c)(3) tax status.

    • VACATION: 15 days per year of Paid Time Off for hourly; flexible Discretionary Time Off for salaried.

    • PARENTAL LEAVE: 8 weeks of leave at 100% pay for parents who take time off from work following the date of birth, adoption, or foster placement beginning at six months of employment; this amount is in addition to pregnancy-disability benefits at 100% pay, if applicable.

    • HOLIDAYS: 10 paid holidays throughout the year; during COVID-19.

    VACCINE MANDATE (US ONLY)

    Udemy is committed to keeping its employees, clients, and communities safe. Accordingly, we require all U.S. employees to be fully vaccinated against COVID-19 if their work requires them to come into a Udemy office or come into close contact with others. If you are unable to get vaccinated due to a medical condition, disability, sincerely-held religious belief, or as otherwise required by applicable law, we will consider requests for accommodation.

  • Industry
    E-Learning
  • Locations
    San Francisco, CA • Denver, CO
  • About Us

    Udemy is the leading global marketplace for learning and teaching online, where more than 50 million students learn from over 175,000 courses taught by expert instructors in 75+ languages. Whether learning for professional development or personal enrichment, students can master new skills through self-paced, on-demand courses.