Digital Marketing Strategist
at Saga Education (View all jobs)
Remote

Employment Status: Full Time

Reports to: Director of Product Marketing

Start date: January 2, 2024

Anticipated compensation: Starting at $68,200 - $78,300 , commensurate with experience

Who We Are

Saga Education is a national leader in high-impact, in-school tutoring. We leverage the power of human capital and technology to accelerate student outcomes and create more equitable learning for students.

Since our founding in 2014, we have reached more than 30,000 students and counting. With our proven-to-work tutoring model and focus on relationship building, we have been able to reach students who need it most and support families, educators, and districts through our services. Whether that be through our work in providing direct solutions, building cutting edge products, or advocating for impact, our vision to make education equitable for all students is realized daily.

For more information about Saga Education's mission, vision, and services, please visit us at www.sagaeducation.org .

What We Do

Inside each student lives a story waiting to unfold. We know every student is capable of shaping a story of success-in school, and in life. But not every student has had a fair chance to see it. Saga Education envisions a world where students-especially Black and Latinx students-have equitable access to economic and social mobility. To achieve this, Saga seeks to establish high-impact, in-school-day math tutoring as an integrated part of a student's education, as a proven response to accelerating educational equity.

Our research shows our program works-not only to raise math scores but to foster the confidence and sense of belonging that underpin all academic success. As a trusted leader in building powerful tutoring programs, Saga provides the resources and tools to enable all districts to take advantage of our expertise. Saga has the evidence and experience to know what works.

What You'll Do

We are seeking an experienced Digital Strategist to join our marketing team. As a Digital Strategist at Saga Education, you will be responsible for the organization's overall digital marketing strategy and executing inbound marketing campaigns. This position will work closely with our Content Marketing Manager and Marketing Operations Manager, and Social Media Content Creator. The Digital Strategist will also collaborate with the Director of Brand and Creative to help execute an exciting new brand campaign and support overall brand awareness.. Our ideal candidate has a true passion for digital marketing, strong analytical proficiency, and excellent SEO and PPC strategy knowledge.

• Develop, implement, and manage digital strategies to execute our brand and go-to-market strategies for Saga's high-impact tutoring products and services and AmeriCorps Math Fellow recruitment
• Develop immediate and long-term SEO strategies to achieve brand awareness and growth goals and execute all SEO campaigns from start to finish
• Prepare and manage paid advertising budget
• Collaborate with PPC ad campaign vendors to manage multi-channel PPC advertising campaigns -across paid search, display, and social media channels
• In partnership with vendors and the Brand & Creative team, test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance
• Analyze marketing data to help shape the organization's future digital marketing and SEO strategies
• Map out how digital assets will be optimized to support business goals and monitor progress to ensure goals are met
• Define and action digital events
• Research the latest digital tools and interactive trends

What We'll Use To Measure Success

• Mission Alignment - You have a deep understanding of social injustice in education
• Stakeholder Focus - You build and value strong stakeholder relationships
• Communicates Effectively - You deliver clear, multi-mode communication to various audiences
• Interpersonal Savvy - You relate openly and comfortably with diverse groups
• Collaborates -You build partnerships and work collaboratively to meet shared objectives
• Action Oriented - You take on new opportunities and have a solutions-oriented approach

What You Bring

• A passion for digital marketing and a track record for building and executing successful digital strategies
• 5+ years of multi-channel strategy and planning experience
• 3+ years of direct PPC and digital advertising experience is preferred, but we are open to candidates with less experience
• Self-starter with a demonstrated capability to manage multiple projects, prioritize a variety of tasks
• Experience with Google Ads and Google Analytics-certification strongly preferred
• Experience with WordPress and Hubspot
• Creative thinker with direct experience optimizing SEO strategies and link-building
• Knowledge of SEO tools
• Excellent project management and communication skills

What We'll Provide

Saga Education offers competitive compensation and benefits, which includes IVF coverage, paid parental leave, opt-in FSA, and telehealth benefits. Saga provides a generous PTO package including a paid Winter Wellness Break, an opt-in 401k with discretionary match and company provided technology. All employees have access to our comprehensive Employee Assistance Program, Saga 360 Wellness Program and DEIB events and initiatives.

Saga Education provides equal employment opportunities to all employees and applicants.

To remain at the cutting edge of educational innovation and impact, we celebrate and leverage our diversity in all of its intersectional identities and nurture a sense of belonging at all levels of the organization. We welcome ideas and perspectives from all employees to fulfill the full promise of our mission. Our diversity is our strength. W e encourage people of all racial, ethnic, and socioeconomic backgrounds to apply for this and all available roles.

Thank you for applying to Saga Education.

Saga Education is a national nonprofit aimed to confront education inequity by providing high-dosage math tutoring to ninth and tenth grade students. In partnering with public school districts, Saga Education provides mentorship and academic instruction during the school day.