Job Description
In partnership with the Senior Creative Director, you will be responsible for Adtalem’s overarching web strategy, driving UX and design optimization, cross-channel integrations as well as day-to-day enhancements, updates and reporting for the Adtalem website. You will work closely with business owners, as well as cross-functionally with other teams.
Essential Duties and Responsibilities
Lead the management of websites to build engagement with stakeholders, community members and alumni to deliver against business objectives
Lead SEO efforts to drive Organic Search traffic and revenue increases on all content produce for website
Produce & manage keyword research, technical, content, link, reporting and audits.
Analyze and report on SEO performance metrics, identifying areas for improvement and implementing changes accordingly
Make recommendations regarding optimization or implement directly when appropriate
Create SEO strategies across multiple search engines
Oversee web designs in collaboration with internal stakeholders (marketing, business, sales, IT)
Own web requests/intake and partner with IT to develop new features and functions on the site
Create tickets and test IT enhancements
Build and maintain web pages in the website CMS
Create and maintain Google Analytics reports
Communicate website insights with leadership on a monthly and ad-hoc basis
Create efficient processes and demonstrate effective project management
Proactively provide insights and recommendations
Qualifications
Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelors’ degree in Web Development/Design, Marketing, Communications, Business or equivalent preferred
Minimum 5-7 years experience.
Strong digital analytics (Google Analytics, Adobe Analytics, Webtrends, Coremetrics) and metric skills required
Excellent project management skills required
Strong communication and presentation skills required
Strong teaming and collaboration skills required
Experience with Drupal, HTML, CSS and other coding languages
Familiarity with agile methodology a plus
Strong understanding of user experience and user interface design and how they can best be leveraged to achieve organizational goals and objectives.
Extensive experience in digital website media platforms, mobile app development, and more.,
Experienced in HCD (human-centered design), stakeholder management, client relations, analyzing/synthesizing data, building KPIS, advising clients on product strategy, and simplifying complex tech environments
Software proficiency in AutoCAD 2013, SolidWorks, Adobe CC Suite: InDesign, Illustrator, Photoshop, JavaScript, jQuery, Figjam, Google Suite, Miro, and Mural
Verticals: Healthcare, Education, Government
Additional Information
_In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $68637.22 and $124230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:_
For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance._
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation