Job Description

ARIZONA COLLEGE OF NURSING IS SEEKING A MEDIA SPECIALIST!

WHY SHOULD YOU WORK WITH US?

Arizona College is a fast growing and nationally accredited healthcare institution looking to add highly capable and entrepreneurial minded individuals to our growing team. With eight campuses across Arizona, Nevada, Florida, and Texas, we are poised to capitalize on the growing demand for nurses and other healthcare professionals.

Putting students first, we provide students with an exceptional education in growing healthcare fields; teaching them relevant, required skills for today and the future. Our culture is positive, supportive, and collaborative. As a team, we continually embrace our core values:

Passion We love helping others succeed.

Adaptability We learn, in part, by trying new ideas.

Accountability We own our results.

Integrity We do the right thing.

Excellence We strive to be the best.

HOW WILL YOU BE CONTRIBUTING?

ESSENTIAL RESPONSIBILITIES:

Reporting to the Director of Search Marketing, the Media Specialist will bring experience in demand/inquiry generation. Your job will be to coordinate marketing campaigns and collateral, develop ad copy for advertising purposes, and maintain our ad performance database, alongside a team of seasoned marketers.

The right candidate will be an exceptional project manager and understand how to test, drive, and document performance within paid media campaigns.

• Manage and execute programmatic media programs, including display, native, video, and digital audio
• Manage the PPL (pay per lead) program
• Coordinate processes for advertising collateral and ad elements for digital channels, ensuring compliance within paid media ads and landing pages
• Draft ad copy, assist in image selection, and manage creative processes for paid advertising channels, including close collaboration with brand and compliance
• Collaborate with organic and paid social team to develop and work toward holistic goals and initiatives, including assistance with development of user-generated content
• Maintain the ad database, paid media project roadmap, and testing programs
• Collaborate with webmaster on landing page needs, imagery, copy, and CRO testing as it relates to digital advertising programs
• Partner with team members across different marketing functions to drive paid media projects forward, through the use of Asana and other project management tools
• Assist Brand and Content in developing paid media components of integrated campaign themes, content, personas, and strategies
• Research and provide recommendations for expansion efforts into new ad formats and/or channels
• Assist with reporting on paid media campaign performance
• Present paid media plans, performance data, and project updates
• Execute advanced project management skills and process development for paid media programs

TIME TO IMPRESS US:

We are proud of our experienced team so we are looking for someone with a background that can match.

The required qualifications for this role are:

• Strong project management skills, with experience in paid media or digital advertising
• An ability to think critically by applying problem solving practices, be resourceful in terms of acquiring relevant information, use technology and other resources appropriately, and strategically evaluate alternatives and opportunity costs
• An excellent and active listener, consistent, reflective, and self-aware
• Able to focus on both the big picture as well as get into the nitty gritty of a project and platform performance
• Excellent at time management, written and verbal communication, and organization
• An independent worker, but knows when to get feedback or thoughts when running into issues
• Thinks outside-of-the-box you are not afraid to fail or try new ideas that you have not tried before
• 1+ years of programmatic, paid search, or social media paid ads experience (required)
• 1+ years of project management (required)
• A Bachelor's degree (required)
• Experience with Google Analytics (preferred)

WHAT WE ARE OFFERING YOU:

• Competitive pay and opportunities for professional development
• Dynamic organizational culture within a supportive working environment
• Generous PTO and holiday benefits
• Robust health and welfare benefits package including, but not limited to, medical, dental, and vision
• Preparation for the future with a 401(k) and company match
• Weekly department meetings to check overall progress and pain points

For consideration, only online applications will be accepted. No phone calls please.

Our schools prohibit discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, genetic information, veteran status, or any other status protected by applicable law to the extent prohibited by law.

JOB POSTED BY APPLICANTPRO