Under the direction of the Idaho STAR Program Director, leads the marketing functions of the STAR Program, planning and executing a comprehensive, proactive strategy that advances the program’s mission and goals by building support for the brand, defining target audiences, and promoting STAR’s major initiatives, services, and events.

Works with other colleagues to plan and implement marketing strategies that support efforts to reach and engage the program’s target audiences, which include but are not limited to future and current rider training students and untrained motorcycle riders. The Communications Manager leads the program’s marketing campaign strategy, overseeing creative message / graphic development and deployment to achieve objectives supporting the overall image of the program.

In addition to managing the marketing functions, under direction of the STAR Program Director, the Communications Manager also leads internal and external communications to project a unified voice for STAR and sustain cohesion in cultural messaging to multiple audiences.

ESSENTIAL FUNCTIONS

1. Conceptualizes annual marketing campaigns.
2. Distributes campaign content to media.
3. Manages accounts with community vendors who offer advertising via radio, TV, newspaper, magazine, digital, billboard, movie theater, shopping carts, banners, signage, maps, website, etc.
4. Oversees the coordination of video production and photo shoots for marketing and educational purposes for both internal and external customers.
5. Manages all components of social media accounts owned by STAR.
6. Manages the STAR Info email account by responding to inquiries and/ or forwarding messages to appropriate STAR staff.
7. Produces Weekly Communications email for STAR Instructors by collaborating with other team members to include important information disseminated to the Instructor corps.
8. Manages Constant Contact account and email campaigns for student follow-up and engagement.
9. Helps staff build marketing and execution plans for all STAR outreach events.
10. Serves as the primary custodian of marketing projects processed, which includes: coordinating all aspects affecting the final product, monitoring project budgets, assuring congruence with overall program plans and objectives, advising other STAR staff on project options that can influence effectiveness and performing other related activities.
11. Manages the full scope of activities related to the development and dissemination of a variety of marketing and communication tactics and materials developed and produced through the program, which includes videos, events, periodic e-newsletters, promotional partnerships, brochures, and other printed collateral, TV, radio, and outdoor advertisements, internet marketing, direct mailings, image development and design, research, and/or other applicable items. Oversees the production of such materials by providing direction to applicable individuals. Scope of responsibility includes participating in or reviewing written materials, editing, media buying, talent selection and scheduling, client relations, and social media activities.
12. Coordinates STAR staff and Instructor travel and lodging.
13. Assists the Director and or Training Manager with development and implementation of special projects.
14. Serves as back-up and assistant to Training Manager as needed.

UNIQUE FUNCTIONS:

• Participates in planning and allocating the departmental budget, which includes monitoring spending, approving purchases, and reallocating funds.

• Makes fiscal decisions for media buys.

• Participates on teams and takes a lead role when necessary for program events such as conferences, celebratory events, and educational outreach events.

• Creates strategic plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, timelines, and/or other related issues.

SPECIFIC SKILLS PREFERRED/REQUIRED

• Knowledge of marketing and advertising best practices
• Strong writing capability
• Stable oral communication  
• Ability to type
• Customer service
• Management or leadership experience

TECHNICAL EXPERTISE PREFERRED/REQUIRED

• Video Production (filming, editing)
• PowerPoint, Word, Excel
• Above-Average Computer Proficiency
• Constant Contact (or other electronic newsletter platforms)
• Hootsuite
• Social Media (Facebook, LinkedIn, Snapchat, Instagram, Twitter, and YouTube)
• Adobe Creative Suite (InDesign, Illustrator, Spark, Photoshop, etc.)

EDUCATION / TRAINING PREFERRED/REQUIRED

Bachelor’s Degree in marketing, communication, or equivalent experience in the field.

WORK SCHEDULE AND CONDITIONS 

This position typically works Monday through Friday from 8 a.m. to 5 p.m. This position also attends multiple events throughout the year such as community outreach events, Instructor training events, STAR courses, etc. These events will require working weekends, approximately once per month from March to November.

The College of Southern Idaho is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. The College prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. APPLICATIONS BY MEMBERS OF ALL UNDERREPRESENTED GROUPS ARE ENCOURAGED.

Required Skills Required Experience