AUDIENCE CAMPAIGN MANAGER, WBUR PRODUCT & AUDIENCE INSIGHTS
**Who We Are & What We Can Offer You: **
WBUR is Boston’s NPR and a public media leader, producing exceptional journalism on-air, online, on-demand, and in real life. Our mission is to produce high-quality journalism and enriching experiences that foster understanding, connection, and community for an expanding circle of people. WBUR is member-supported and licensed to Boston University.
WBUR is brimming with talent and ambition. Our colleagues work hard, strive for excellence, value truth, creativity, diverse perspectives, and open debate. Our culture is warm and welcoming — no matter what your role is — we work hard to ensure that everyone feels like they belong. On top of that people are both respectful and passionate about the work we do.
We’ve got exciting plans to keep innovating and building WBUR for the future. It’s a place to do meaningful work with interesting people and to learn and grow along the way.
We offer our employees both hybrid and in-office work arrangements.
We also offer:
**The Opportunity and Who You’ll Work With: **
Position Type: Permanent, Full Time, Benefits Eligible
Work Format: Hybrid, a minimum of 2 days onsite with flexibility to work up to 3 days remote. Open to remote candidates.
Schedule: Monday – Friday. Hours are typically 09:00AM-05:00PM ET.
WBUR's Product and Audience Insights team is responsible for growing and engaging audiences across WBUR platforms. A team of seven, it is comprised of product managers, engineers, data analysts, and data architects, with the goal of optimizing the audience experience for all WBUR listeners. The team leads and supports initiatives across the organization including data analysis for all platforms, migration to and optimization of Salesforce, newsletters, mobile app, authoring tools, digital infrastructure reliability, planning and executing audience communication across channels, and more.
We are looking for an Audience Campaign Manager who will have the primary responsibility of overseeing and implementing the delivery of automated and strategic communication from Salesforce Marketing Cloud. This is a new role at WBUR, and your initial focus will be to work with various departments to identify and build audience segments and then operationalize communication delivery in Salesforce Marketing Cloud, which will be implemented in the coming months.
The primary function of your role will be to develop and deploy integrated audience communication campaigns. This work will include crafting strategy, aligning WBUR teams, developing audience segments, building Salesforce email communication journeys, leading and executing funnel strategy, and measuring results. The first phase of this work will be to coordinate with each team to prioritize top segments in Salesforce and create communication journeys in Marketing Cloud. This role will report to the Associate Director, Product Management on WBUR’s Product and Audience Insights team.
Essential Functions:
Required Skills
**What You’ll Need to Succeed: **
Education and Experience:
Capabilities and Proficiencies:
In an ongoing effort to enrich our organizational culture, WBUR is committed to building a staff and leadership team that reflects the diversity of our city, region and nation.
Designing an organization where everyone thrives, creating connection and community that permeates our workplace requires real change across all facets of what we do and who we are.
We must hire, support, develop, advance and retain diverse talent at all levels of the organization with a standard of inclusive excellence.
If you are excited by this opportunity and have a passion for our mission - whether you meet all or some of our criteria - we want to talk to you. After submitting your application – join ourTalent Community!
If you require an ADA reasonable accommodation to complete your application and/or participate in the interview process, please let us knowhere.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
Required Experience
**What You’ll Need to Succeed: **
Education and Experience:
Capabilities and Proficiencies:
In an ongoing effort to enrich our organizational culture, WBUR is committed to building a staff and leadership team that reflects the diversity of our city, region and nation.
Designing an organization where everyone thrives, creating connection and community that permeates our workplace requires real change across all facets of what we do and who we are.
We must hire, support, develop, advance and retain diverse talent at all levels of the organization with a standard of inclusive excellence.
If you are excited by this opportunity and have a passion for our mission - whether you meet all or some of our criteria - we want to talk to you. After submitting your application – join ourTalent Community!
If you require an ADA reasonable accommodation to complete your application and/or participate in the interview process, please let us knowhere.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.