This position creates and implements social media strategies to achieve marketing targets and reach business goals. The Social Media Strategist is responsible for developing, implementing and overseeing digital media content as it pertains to social media for clinical and academic departments within the Meharry Medical College School of Medicine. The Social Media Strategist is a leader and strategic thinker, responsible for implementing programs that grow, engage and retain followers, and help convert them into leads, customers, active fans and brand promoters.

• Translate business objectives into social media objectives, enriched by benchmarks • Develop strategies for, and manage all School of Medicine academic and clinical social properties including Facebook, Instagram, YouTube, Twitter, LinkedIn and other emerging channels • Develop social media communications plan with channel specific strategies to meet business goals • Ensure compliance with University and industry standards for security, privacy, and accessibility • Develop and maintain a comprehensive social media editorial calendar • Research, identify and engage with key influencers to develop and launch influencer strategy • Develop and implement regular paid and unpaid social promotions and campaigns, and report on their success • Drive consistent, relevant traffic and leads from our social network presence • Lead tagging, linking and keyword optimization of content • Responsible for creating and maintaining digital asset library • Work with production team to create live and recorded YouTube content to meet subscriber and revenue goals • Explore new ways to engage new and existing social networks to reach our prospects and customers • Listen and engage in relevant social discussion about our company, clients, competitors, and/or industry • Provide Bi-Annual Social Listening Report • Track and report and social media analytics • Develop and monitor social media customer service framework • Responsible for educating and upskilling the organization on social and/or specific platform trends. This could include hosting meetings, sharing articles, webinars or other learning opportunities. • Performs other related duties as assigned.

Required Skills

• Strong project management skills with ability to oversee production of multiple projects • Comfortable with change and ambiguity with ability to effectively resolve conflict and identify solutions • Excellent written and verbal communication skills with high attention to detail • Ability to work independently and with a team • Understanding of SEO and web traffic metrics • Customer Service skills • Photography, digital video skills, fluency with HTML to post to blog pages, and Adobe Photoshop skills desired.

Required Experience

• Bachelor’s degree from an accredited university in journalism, communications or related field required. Master’s degree or terminal degree preferred. • 5 or more years of Digital and Social Media Marketing experience, including an understanding of digital and/or social paid media, and leading the development and execution of Social Media Strategy. • Experience with the launch, monitoring and updating of social media channels. • 3-5 years of experience developing targeted or online content marketing for a large organization, preferably health care or academic related.

• Strong project management skills with ability to oversee production of multiple projects • Comfortable with change and ambiguity with ability to effectively resolve conflict and identify solutions • Excellent written and verbal communication skills with high attention to detail • Ability to work independently and with a team • Understanding of SEO and web traffic metrics • Customer Service skills • Photography, digital video skills, fluency with HTML to post to blog pages, and Adobe Photoshop skills desired.