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Coordinator, Marketing Enrollment Communications

Community College of Baltimore County

Coordinator, Marketing Enrollment Communications

Catonsville, MD
Full Time
Paid
  • Responsibilities

    Coordinator, Marketing Enrollment Communications Salary $54,630.00 - $85,107.00 Annually Location Catonsville Campus Job Type Full-time Division Enrollment and Student Services Job Number 2016-465 * Description * Benefits Class Description The purpose of this class is to perform advanced administrative duties and coordinate daily operations to align college communications and marketing strategies with those of the Enrollment Management, College Life and Student Development offices. Compensation within the posted range is determined by a candidate's education level and/or years of experience in the field. Generally, employees are hired in the lower third of the scale. Minimum Requirements Bachelor's degree in marketing, communications or related field and three years of full time experience working in marketing and promotions using print and digital media. Experience working in higher education marketing and communications preferred, but not required. Experience with, and the ability to learn and adapt to additional technology used in the field for: - Productivity (e.g., collaboration, project management, file management) Preferred tools: Microsoft Teams, Trello, Skype for Business, Dropbox - Marketing (e.g., customer relationship management, data analysis, business intelligence) Preferred tools: Hobsons Connect, Microsoft Access, Microsoft Power BI, Tableau - Communications (e.g, social media, email marketing, web content management) Preferred tools: Twitter, Facebook, Snapchat, Instagram, Hobsons Connect, Sitecore ? For best consideration, please apply by November 11, 2018. Class Specific Essential Duties 1. Coordinate the development of communication strategies and messaging aimed at recruiting prospective students and retaining current students.2. Ensure brand consistency to maximize engagement and enrollment among target populations.3. Conduct and facilitate meetings among interdepartmental stakeholders.4. Analyze data to generate reports. Class Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned. Position Specific Essential Duties 1. Collaborate with Enrollment Management, College Life and Student Development offices to align enrollment and retention communication strategies with the college's overall communication plan.2. Write copy for the web, email, social media and print based on college brand messages, communication goals and audience research.3. Coordinate design and production of print and digital communications, including direct mail publications, collateral materials, web content, email marketing campaigns and social media messaging.4. Contribute web content to the college website using the college's content management system (CMS).5. Build, manage and execute responsive communication plans using the college's recruitment customer relationship management (CRM) system.6. Build and maintain CCBC brand identity and ensure consistency and relevance of message throughout all college communications. Position Specific Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned. CCBC Full Time Benefits At A Glance BENEFIT SUMMARY Medical Plan year Employees may select CIGNA, or Kaiser Permanente Select HMO. No preexisting condition exclusions. All plans have prescription drug coverage and mental health and substance abuse benefits. All plans require the selection of a primary care physician, but allow the option to change. Annual Open Enrollment is in October/November. Dental Plan year Employees may select Cigna DHMO, CareFirst Traditional Dental or CareFirst Preferred Dental. Annual Open Enrollment is in October/November. Vision Plan year Employees may select Carefirst Preferred or Traditional Plans. Coverage includes one eye exam and benefits for glasses, contacts, or bi/trifocals every 24 months. Administered by Davis Vision. Kaiser medical plans allow members to have one eye exam yearly (covers exam only). Annual Open Enrollment is in October/November. Employee Assistance Program (EAP) Employees have access to the EAP, which provides CCBC employees and their family member's confidential 24-hour online and telephone access for legal, financial, and personal issues. Provided for CCBC employees at no cost. Administered by CIGNA behavioral. Flexible Spending Accounts (section 125) Employees may select the FSA, which allows employees to pay for out-of-pocket medical and dependent care expenses. Employees may allocate a maximum of $5,000 per household, per plan year for daycare related expenses, on a pre-tax basis. Employees may allocate a maximum of $2,550 for medical related expenses. A debit card is provided to simplify claims processing for health care expenses. Annual Open Enrollment is in October and November. Administered by Benefit Strategies. Life Insurance Eligible employees receive one times their annual salary rounded up to the nearest $1,000. The minimum benefit amount is $50,000 and the maximum benefit amount is $200,000. CCBC pays 90% of the premium. Evidence of insurability is required if enrollment occurs 31 days after hire date. Administered by The Standard Insurance Company. Long Term Disability (LTD) Employees may enroll in the LTD Plan. Benefits are effective after 90 days of continuous total disability and pays 60% of the gross monthly salary. Evidence of insurability is required if enrollment occurs 31 days after the employee's hire date. Administered by The Standard Insurance Company. Legal Services Employees may enroll in the Legal Services benefit, which provides legal advice, consultation, and courtroom representation for commonly used legal services; plus will preparation, traffic violations, credit issues, warranty disputes, medical durable power of attorney and uncontested divorce. Annual Open Enrollment is in October/November. This plan is administered by Legal Resources. Retirement Plans Employees are eligible, based on position classification, to enroll in one of three retirement plans: (1) MD State Teachers Pension System, (2) MD State Optional Retirement Plan (ORP), or (3) Baltimore County Employees Retirement System. All plans require employee contributions except MD State ORP. 403(b) Supplemental Retirement Plans For the 2016 calendar year, if you are under age 50, you could contribute up to $18,000, and if you are age 50 or older, you could contribute up to $24,000 because of a $6,000 quot;catch up contributionquot;. Vendors: AIG-VALIC, TIAA-CREF, T. Rowe Price, Fidelity, Lincoln and ING. 457(b) Deferred Compensation Plan For 2016, if you are under the age of 50, you could contribute the maximum of $18,000 to your 457(b) plan. If you are age 50 or older, that maximum increases to $24,000 because of a $6,000 quot;catch up contribution.quot; Vendor: Voya Financial Advisors, Inc. Tuition Waiver/ Reimbursement CCBC tuition is waived for benefit-eligible employees after a probationary period, if applicable. Tuition reimbursement for courses taken at other colleges and universities are available after one year of CCBC employment. Employees are reimbursed: $200/credit undergraduate; $260/credit graduate courses, up to a maximum of 18 credits per fiscal year. Financial Services Employees have access to a free checking account, direct deposit, loans and other services at First Financial Federal Credit Union and Mamp;T Bank. Time Off (fiscal year) 12-month employees accrue up to 12 days for sick and safe leave the first year of employment and 18 days per year thereafter. 10-month employees accrue up to 10 sick days the first year and 15 days thereafter. All employees are granted 3 personal business days per fiscal year. Employees are eligible based on position classification and years of service to accrue a minimum of 10 days and a maximum of 20 days of vacation per fiscal year. Parking Free. Must obtain a parking permit from the Department of Public Safety to use on all campuses. Agency Community College of Baltimore County Address CCBC Baltimore, Maryland, 21228 Phone 443-840-4739 Website http://agency.governmentjobs.com/ccbcmd/default.cfm

  • Industry
    Education