Job Description

The Opportunity

At Flywire, we’re looking for a Demand Generation Marketing Specialist to drive the creation and execution of high-impact marketing programs that accelerate demand, enhance engagement, and optimize lead acquisition for our growing Travel vertical. This leadership role will be key in shaping the strategy and execution of our demand generation efforts, with a focus on delivering measurable pipeline growth.

Key Responsibilities:

• Execute on Demand Gen Campaigns: Manage the execution of demand generation programs across events, digital channels, and marketing partners, ensuring alignment with our overall marketing strategy.
• Lead Nurturing & Pipeline Management: Partner with the Business Development team on seamless lead handoff processes and provide enablement and best practices for lead management.
• Event Management: Serve as the primary marketing contact for various event-related initiatives, managing timelines, deliverables, and vendor communications. Collaborate cross-functionally to ensure seamless execution and partner with Sales to drive pipeline, track performance, and optimize event ROI
• Cross-Functional Collaboration: Work closely with Sales, Client Success, and Product teams to identify target segments, tailor messaging, and execute campaigns that engage and convert these audiences. Track and analyze key metrics to ensure continuous optimization of campaigns.
• Campaign Messaging & Content Creation: Create compelling, results-driven campaign content, including email, landing pages, webinars, blog posts, paid social ads, and more. Align messaging with the company’s go-to-market strategy to drive awareness and conversions.
• Demand Generation Calendar & Campaign Management: Oversee the planning, setup, execution, and tracking of demand generation campaigns, managing the demand gen calendar to ensure timely delivery and alignment across all marketing initiatives.
• Performance Optimization: Continuously analyze and improve campaign performance across various channels. Develop and implement strategies to maximize ROI and ensure KPIs are met or exceeded.

Qualifications

What we are looking for

• 3-5 years of experience in Demand Generation on a Marketing team, preferably with a B2B focus.
• Track record of generating or accelerating pipeline via events, paid campaigns, email nurture, or ABM.
• Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Highly organized, detail-oriented, and proactive- able to take initiative and drive projects forward independently.
• Proven ability to execute effectively and collaborate with teams cross-functionally, especially Sales.
• Experience with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Analytical mindset with a focus on optimizing campaigns for maximum ROI.
• Excellent communication skills, with the ability to craft compelling messaging and content across different platforms.

Additional Information

What We Offer:

• Competitive compensation, including Restricted Stock Units
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program
• Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
• Dynamic & Global Team (we have been collaborating virtually for years!)
• Wellbeing Programs (Mental Health, Wellness) with Global FlyMates
• Be a meaningful part in our success - every FlyMate makes an impact
• Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
• Great Talent & Development Programs

Submit today and get started!

We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for any questions.

Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

Flywire is an equal opportunity employer.

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