Join our free 10-week program to jump-start your career in tech as a Digital Marketing Analyst.

Our free, fully online program offers you the opportunity to learn all you need to be successful as a Digital Marketing Analyst – from the technical knowledge to the soft skills that will help you achieve your potential.

After completing the program and taking the exam, you will earn your Google Analytics IQ and Facebook Blueprint certifications. After the program, graduates have the opportunity to explore different learning outcomes like apprenticeships, internships, continuing education, or full-time employment.

WHAT IS A DIGITAL MARKETING ANALYST?

If you've ever gone on Facebook and seen posts from a brand you follow or searched something on Google and seen ads relevant to that search pop up, that's digital marketing! Digital marketers are responsible for connecting a brand with current or prospective customers in digital channels such as search engines, social media, email, and other websites.

CERTIFICATION

Google Analytics IQ

Facebook Blueprint

SKILLS EARNED

We'll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you'll know to:

• Building Digital Marketing Plans
• Branding
• Content Creation
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Utilizing Social Media & Social Networks

In every job, there are key skills that will help you be successful. We'll help you learn how to:

• Communication
• Teamwork
• Time Management
• Personal Responsibility
• Future Orientation
• Growth
• Persistence

REQUIREMENTS

• Have earned a high school diploma or GED
• Be 18 years or older at the start of the program
• Available Monday-Friday, 9AM-5PM local time for in-class hours
• If planning to pursue employment then the applicant must be authorized to work in the U.S.
• Laptop (no chrome book) and phone with camera

Generation is the world’s largest, fastest growing global employment program, providing unemployed and underemployed individuals with the opportunity to launch successful careers and change their life trajectories. We provide technical training, support, and mentorship to help connect learners to multiple career pathways including internships, continuing education, and full-time employment. Founded by McKinsey & Company in 2014, Generation is an independent nonprofit active in 14 countries to date.