EF Educational Tours (ET), EF Explore America (EA), and EF Tours for Girls (TFG)-divisions of EF-are seeking a driven, collaborative, and highly motivated Digital Marketing Specialist that loves process, organization, and collaboration. In this role, you’ll be responsible for supporting the planning, execution and reporting of paid marketing campaigns that promote our various educational tours’ products.

Every day, you’ll work with our media agency as well as teammates and stakeholders from around the organization to manage and execute our core customer awareness, engagement, retargeting, lead capture, and lead generation campaigns, ensuring that our paid digital, email, direct mail and other partnership efforts run as efficiently and as effectively as possible.

Who are we?

The overall ET/EA Marketing and Creative team is made up of writers, designers, video editors, producers, photographers, web content developers, email and marketing automation, lead-generators, and more. We make anything the business needs and create whatever we can dream up. Customer-first and collaboration-forward, the Marketing Strategy team leverages our deep understanding of the customer and the business to drive the strategies and solutions that get more students and teachers exploring the world -- getting us closer to our goal of making travel-based learning essential.

Your Responsibilities

• Support Marketing Strategists, Specialists, and Creative teams to plan and execute integrated marketing campaigns across channels including email, direct mail, paid media, web, and more
• Play an active role in briefing the media agency on upcoming campaigns with objectives and campaign details clearly defined. Own day-to-day campaign execution, including trafficking assets across platforms and channels
• In partnership with the media agency, QA all campaign assets (creative, copy, targeting, URLs, tracking) and provide clear, constructive feedback
• Manage and track timelines for multi-channel campaigns, ensuring delivery on time and within scope
• Collaborate closely with external media agency to coordinate execution, optimize performance, and ensure alignment with campaign goals
• Monitor and analyze campaign performance across digital channels, including web traffic, paid media, email, leads, and conversions and work alongside media agency for ongoing optimizations
• Translate performance data into insights by identifying trends, opportunities, and recommendations to improve engagement and efficiency
• Research market, audience, and industry trends to generate ideas that inform creative development and campaign strategy
• Proactively share insights and best practices with internal partners to support performance goals and experimentation

Who You Are

• A results-driven, collaborative digital marketer with 3-5 years of experience in an agency or in-house marketing environment
• Proven experience managing large-scale, multi-channel direct response campaigns
• Hands-on experience managing paid media platforms, including: Meta (Facebook/Instagram), TikTok. Google Ads (Search, YouTube, Display), Bing, Pinterest
• Highly data-driven and analytical, with experience evaluating campaign performance, audience behavior, creative effectiveness, and CPA targets
• Strong organizational and time-management skills with the ability to juggle multiple campaigns simultaneously
• Able to think strategically while executing tactically
• A strong collaborator who partners effectively with cross-functional teams including creative, analytics, and external agencies
• Proficient in Microsoft Excel and PowerPoint
• Meta and/or Google Ads certifications are a plus

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
• Compensation range for this role is $70,000-$80,000, based on experience.

About EF Education First

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.

For over half a century, we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.

Learn more about life at EF: LinkedIn | Instagram | TikTok

At EF Education First, we believe that the world is better when people try to understand one another. Since 1965, EF has helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.