You were born to be in advertising! You've been waiting a long time to work on an iconic global brand like McDonald's. You enjoy following the "chicken wars", and who's "fries are better", but you also love a Fast-Food challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".
IF YOU LOVE WORKING WITH PEOPLE, LAUGHING, AND HAVING FUN, COME BE OUR NEXT ACCOUNT SUPERVISOR WORKING ON THE MCDONALD'S ADVERTISING TEAM HERE AT ZIMMERMAN.
RESPONSIBILITIES
Account Stewardship:
- Work with Account Director and all Agency departments to ensure goals for McDonald's Clients are met
- Ensure that all work is reviewed before it goes to McDonald's Client and is always on schedule
- Ensure compliance with Agency/McD's scope of work guidelines
- Monitor clients business on a daily/weekly basis
Client Relations:
- Maintain contact with McDonald's Client for development of advertising programs
- Assure McDonald's Client understands Agency procedures/systems, and obtain clear direction before taking action
- Schedule regular meetings to ensure expectations are set and met
Creative:
- Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input sessions, as appropriate
- Work hand-in-hand with creative team in exploring new creative concepts for McDonald's. Provide ideas and input
- Facilitate development of appropriate creative that achieves desired messaging and builds brand equity
- Facilitate development of appropriate creative concepts for various projects/promotions.
- Provide all appropriate information and direction for development of accurate strategic briefs
- Write creative briefs for inclusion of necessary marketing information to ensure soundness and accuracy, as appropriate, to be reviewed with Account Director
- Ensure quality, timeliness and cost efficiency of Agency creative product
- Directly handle the production of Agency work. Attend shoots, when necessary
- Review any research results with McDonald's Client and present results as appropriate
Media:
- Ensure that media functions (planning & buying) deliver desired results for McDonald's Client
- Assist in annual planning process and work with Media team in overseeing development of strategic direction, guidelines and budget parameters for plan
- Provide accurate direction to planning and buying groups regarding changes in plans
- Provide input and encourage development of new and added-value media ideas
- Work with Media team to ensure McDonald's Client is given up-to-date competitive media spending information for its markets
Marketing/Advertising:
- Take active role in future planning and idea generation for McDonald's Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
- Initiate plan development.
- With the assistance of the entire Account team, develop marketing and advertising plans (annual marketing plans, opportunity plans, creative direction, etc.)
- Develop market opportunity plans
- Ensure McDonald's Client is provided with the latest market profile analysis and information for their key markets
- Establish regular competitive reporting review (sales, share, targeted marketing efforts, SOV)
- Help in developing business-building efforts across the country
- Assist in development of promotional solutions to market issues
- Ensure that a written service report covering all McDonald's Client meetings (and pertinent phone calls) is distributed to appropriate Agency and Client personnel
Required Skills
REQUIREMENTS
- Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
- Minimum 5+ years as a Sr. Account Executive or Account Supervisor in a full service agency
- Experience with QSR, Fast-Food or related experience highly preferred
- Experience with integrated media strategies and planning
- Keen attention to detail and strong communication skills
- A strong sense of urgency and commitment to get the job done quickly and with high quality
- Ability to manage multiple tasks while working independently
- Proficiency in MS Office, Keynote, with the ability to learn new software & operating systems
- Positive outlook and good interpersonal skills
- Proven leadership abilities and managerial experience
- A “DO IT NOW” mentality
Required Experience