We're a secure, late-stage education startup looking for a digital marketing leader for our growing team.

The VP of Digital Marketing leads marketing efforts (primarily digital) to attract qualified students to online graduate-level degree programs with Everspring's university partners. Our partners are prestigious, highly-ranked and well-known traditional universities. The VP will manage and continue building a growing, high-performing team with direct accountability for generating highly qualified enrollment leads while managing associated costs. As senior leader, the VP will report to our SVP Marketing and will play a key client-facing role in managing successful university partnerships. 

This is an ideal position for a hands-on marketer with a track record of category-leading results across online and offline channels, including SEM, display, email, social media, affiliate and direct marketing. While the role demands the sensibility of a brand marketer, translating the rich legacy of our university partner brands to a new market, it's the data-driven, entrepreneurial smarts of a “growth hacker” that will set the perfect candidate apart.

Located in the Chicago Loop near Ogilvie and Union Stations.         

RESPONSIBILITIES:

• Work with senior leadership to design and execute an effective marketing program for our university partners
• Oversee day-to-day marketing activities, including:
•   Digital advertising, including SEM, display, affiliate and email marketing
•   Content marketing for the purposes of SEO, social engagement and lead generation
•   Microsite management for university partners
•   Creative services, including design and copywriting
• Inspire and motivate the team in development of innovative student acquisition strategies – maximizing existing channels and developing new channels we haven't even considered
• Manage marketing budget for Everspring partners: Ensure actual results meet or exceed budget requirements, close management of cost per lead, cost per start and other key performance indicators
• Maintain an intimate knowledge of marketing analytics and leverage this knowledge to ensure efficient management of all marketing activities
• Manage and continue to build a growing, high-performing marketing team, including recruiting, performance management and professional development

REQUIREMENTS:

• Bachelor's degree in marketing or equivalent professional qualification required. MBA preferred.
• 7+ years' marketing experience
• 5+ years' experience leading and managing a team
• Experience with marketing specifically for lead generation is required. Education industry is a plus.
• Deep, hands-on experience with digital media, including SEM, display, social, email and affiliate channels
• Detail-oriented with the ability to manage projects from inception through execution
• Entrepreneurial, self-starter that gets excited about rolling up their sleeves and digging into the work
• Excellent communication skills, both verbal and written
• Exceptional organization and staff management skills
• Mix of B-to-C and B-to-B marketing is preferred

Everspring is an equal opportunity employer