JOB DESCRIPTION

Are you a seasoned general manager with a strong background in digital marketing, a passion for adventure, and a proven track record of scaling businesses? For over 30 years, EF’s Adult Travel divisions have been the gateway to unforgettable experiences, guiding travelers from all walks of life across the globe. From college students to retirees, solo adventurers to entire families, we believe the best way to learn about the world is to experience it firsthand. Every day, we strive to help as many people as possible embark on their next great adventure.

The Role

EF World Journeys is looking for a dynamic Executive Vice President to take our newly launched active adventure tour product, EF Adventures, to new heights. This role is all about scaling the business, driving volume, and making it profitable. If you thrive in a fast-paced, entrepreneurial environment and have a strong background in sales and digital marketing, this is the perfect opportunity for you

Responsibilities include developing and executing business plans, creating and implementing marketing strategies, and leading the growth of the product to extend the EF World Journeys customer life cycle and reach a new active audience of travelers. Reporting to the CEO of EF World Journeys, you will deliver on volume, quality, and revenue targets, drive demand and lead generation, customer acquisition and retention, marketing analytics, sales, and service. A collaborative approach is essential, as you will work closely with stakeholders from other products and departments to drive the business forward.

As an entrepreneurial leader, you will have the vision and drive to accelerate EF’s adult group travel business and experience substantially. Strong analytical skills and fluency in emerging trends in the travel industry, as well as digital acquisition and customer experience, are needed. You have a proven track record of attracting, hiring, developing, and retaining top talent and are recognized as a leader by superiors, peers, and direct reports.

This is a hands-on, in-person position based in our Boston office, where you'll collaborate closely across departments to drive customer acquisition, engagement, and retention. Relocation support is available for the right candidate.

The Responsibilities

• Develop and execute a compelling vision and roadmap: Scale user acquisition and lifecycle marketing through a multi-channel strategy leveraging the customer bases of the other EF World Journey products, and reaching new consumers through paid media, strategic partners, SEM, DSPs, social paid/earned, community/influencer development, affiliate marketing, email marketing, CRM, mobile, and native.
• Scale the new EF product line: including market and consumer research, product design, safety and risk assessment, organizational structure, marketing and sales plans, revenue and profitability targets, etc.
• Own brand measurement and champion a consistent voice: Ensure the brand’s market performance and establish a consistent brand experience across marketing and product touchpoints.
• Lead sales and marketing strategy and day-to-day operational execution: Connect the EF World Journeys customer lifecycle, grow online commercial results with respect to top and bottom lines, and ensure digital conversion drives overall company revenue objectives.
• Drive analytical rigor: Focus on marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.
• Derive impact and feedback from customer insights, CRM, and product teams: Further iterate and evolve product offerings.
• Provide leadership on the EF team, Build capabilities and support development while nurturing a collaborative and dynamic culture across EF World Journeys.
• Grow and maximize potential: Lead the existing team to execute and expand the new product line, ensuring optimal performance and development.

The Skills Required

• Strategic Thinking: Adopts a long-term perspective about the business (customer segments and the external environment). Develops hypotheses or alternative scenarios of how critical issues will play out beyond the year and uses these to set challenging goals with future payoffs or outcomes.
• Digital Marketing Expertise: Knowledge of B2C customer acquisition practices across a wide range of paid, unpaid, and product-led channels, including Digital Marketing, E-commerce strategy, B2C marketing, Growth Marketing, Brand collaborations, Influencer marketing, Social Media, SEO, and Paid search.
• Managed High Performing Teams: A true “player-coach” willing to work directly with leaders and teams across the organization. Translates business goals into well-defined performance plans, communicates links between current activities and goals, overcomes obstacles, plans for contingencies, and ultimately delivers on EF’s mission.
• Demonstrated P&L Accountability: Proven responsibility managing a P&L, driving ROI, and bottom-line financial performance.
• Adaptability and Flexibility: Thrives in a results-driven, fast-moving entrepreneurial environment.
• Analytical Skills: Strong analytical skills to drive marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.
• Customer Insight: Ability to derive impact and feedback from customer insights, CRM, and product teams to further iterate and evolve product offerings.
• Collaborative Skills: Proven ability to collaborate effectively with stakeholders from other products and departments to drive the business forward, fostering a cooperative and integrated approach to achieving company goals.
• Brand Management: Expertise in ensuring consistent brand experience across marketing and product touchpoints, and championing brand measurement.

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
• The targeted compensation range for this role is $250,000-$275,000, with flexibility based on experience. We also offer a competitive bonus based on EF Adventures company performance.

ABOUT US

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.

Learn more about life at EF: LinkedIn | Instagram | TikTok

ABOUT THE TEAM

At EF Adventures, we embrace adventure as a mindset. Our biking, hiking & walking, and multi-adventure tours cater to enthusiasts, hobbyists, and adventure-curious travelers alike. Set against a backdrop of the world’s most beautiful and dynamic locations, our tours move both body and mind, encouraging people to reach further, climb higher - and our career paths do the same. Join us and become part of a global team dedicated to exploration, growth, and making a positive impact on our travelers and the world.

Learn more about EF Adventures: https://www.efadventures.com/

At EF Education First, we believe that the world is better when people try to understand one another. Since 1965, EF has helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.