The Headfirst Companies

The Headfirst Companies

Marketing Associate

Washington, DC
Full Time
Paid
  • Responsibilities

    The Summer Camps Marketing Associate will work as a full-time corporate employee in the Washington, D.C. headquarters office of The Headfirst Companies. This Associate's responsibilities span all aspects of Summer Camps business, including, but not limited to, overall marketing strategy & execution, customer experience and project management, on-site operations, marketing efforts, and sales and business development initiatives. Our Marketing Associate must possess exceptional account management skills and be able to communicate both on a proactive and reactive basis with professional internal team management, potential customers and families along with sites and external partners. In addition, the Associate must be a proactive and creative problem solver. To succeed, emotional intelligence to guarantee market credibility, while possessing the business acumen and attention to detail are critical to execute against high standards to ensure continued operational excellence.

    Marketing & Customer Communications:

    • Serve as the primary point-of-contact for all Summer Camps marketing efforts to include project management of all marketing initiatives.
    • Execute supportive marketing initiatives, including email, digital advertisements, event management, outbound phone campaigns, webinars, and mailings.
    • Manage and oversee the ongoing website & registration platform turnover and edits through both internal resources and external contractors.
    • Execute against a budget, operating plan, and all program expenditures to ensure financial goals are met.
    • Identify and create new opportunities to grow the database of potential customers including regional sales events, third party partnerships, digital targeting and school promotions.
    • Manage and provide potential and existing customers with industry-leading customer service.

    Database Management & Analytics:

    • Provide customer reporting both weekly and annually to all Summer Camps team stakeholders and potential third parties.
    • Support the daily enrollment process for Summer Camps and develop a thorough understanding of all internal systems used to track and engage with customers.
    • Track customer data and requests through our customer systems. Develop a proficiency in and understanding of customer base to provide the highest level of customer service while also contributing to growth initiatives.
    • Manage a large customer database to best identify potential customers to provide highly-tailored marketing initiatives.

    Operations:

    • Assess program strengths, identify improvement areas, and develop related recommendations, including industry-specific growth opportunities.
    • Take on additional responsibilities as assigned.
  • Qualifications
    • Bachelor’s degree in business, marketing, management or operations viewed favorably.
    • Proficiency in Microsoft Office Suite.
    • 2 - 3 years or more of account management or marketing experience viewed favorably.
    • Excellent verbal and written communication skills. Must be extremely comfortable interacting on the phone and in-person with parents, customers and third-party vendors.
    • Demonstrated experience managing, implementing, and executing challenging operational details.
    • A solution-oriented individual who shares The Headfirst Companies’ core mission and values, and believes in our ability to work together to make a difference in the lives of children and young adults.
    • A motivated self-starter who is autonomous and dependable.
    • A entrepreneurial executor who takes pride in doing what it takes to get the job done, and done well, every day.
    • An independent thinker who assumes responsibility beyond what is asked, and takes initiative for positive change.
    • A consummate professional who possesses the ability to prioritize and multi-task, managing several projects concurrently, sometimes under pressure, and often with tight deadlines, while maintaining a positive attitude and professional demeanor.
    • A positive, high-EQ team player who approaches professional hurdles with a strong sense of individual responsibility and a sincere emphasis on team over self.
    • A humble and enthusiastic leader who possesses the passion and polish to serve as an ambassador of The Headfirst Companies.
    • A flexible, coachable, and down-to-earth teammate who has the desire and capacity to grow through self-reflection, and by both providing and receiving thoughtful, constructive performance feedback.
  • Benefits

    At Headfirst we are above everything a mission driven company with a responsibility not only to the growth and development of our campers and families but also to the growth and development of our full-time employees. We are proud of our benefits that include self-management PTO policies, health insurance, 401k matching and career development opportunities.

  • Industry
    Education
  • Fun Fact
    We have our own mascot! Gomer can be found all around our camps, our events and even popping in once in a while at our Headquarters!
  • About Us
    For over 20 years, The Headfirst Companies have been delivering experiential and sports programs and camps to inspire the personal best in high potential young people. We create experiences that inspire the next generation to discover their personal best, courageously engage with the world, celebrate the challenges that come with trying hard things and meet every opportunity with persistence, patience and a positive attitude. Headfirst is the country’s leading provider of transformational experiences for boys and girls 3-18 years old. Founded in 1996 in Washington, D.C., we have flourished into a national brand that operates numerous divisions with 37 full-time employees and 600 seasonal team members. Our diversity in experiences along with our industry-leading curriculum focused around social and emotional intelligence, we strive to inspire the artist, scientist, musician, athlete, explorer and the personal best in all of our young people. We are driven every day by one mission – to inspire the personal best in our young people experiencing our programs, our partners and one another.