JOB DESCRIPTION

EF Tours is looking for a Marketing Automation Specialist to join our Digital Experience team. This is a high-impact, execution-focused role designed for a SQL expert who enjoys the fast-paced nature of marketing operations.

As the primary owner of audience development, you will be responsible taking our marketing campaign calendar and building the SQL queries that power our daily emails, complex journeys, and multi-segment triggers. You will work within Salesforce Marketing Cloud (SFMC) and Snowflake to ensure that every campaign is fueled by accurate, real-time data.

What you'll do:

High-Volume Audience Execution (Primary Focus)

• Execute the Calendar: Act as the primary technical resource for our email and SMS marketing calendar. You will translate campaign briefs into production-ready SQL logic to populate SFMC Data Extensions.

• Complex Segmentation: Build, automate, and maintain SQL queries for high-volume sends, including multi-brand deduplication, suppression logic (unsubscribes/district policies), and "waterfall" audience analysis.

• Journey Build & Automation: Design the data entry and decision-split logic for multi-step customer journeys, ensuring that travelers move through the lifecycle correctly based on their CRM status.

• AI - Assisted Automation: Leverage AI tools to accelerate the development, testing, and optimization of SQL queries and automations, improving build speed, accuracy, and scalability for high - volume audience execution.

• Troubleshooting: Rapidly diagnose and fix query timeouts or data discrepancies to ensure the morning email sends remain on schedule.

SQL Refactoring & Migration

• Legacy-to-Salesforce Transition: As we migrate to the Salesforce ecosystem, you will refactor legacy CRM SQL logic into SFMC-compliant T-SQL.

• SARGable Optimization: Ensure all queries are optimized for performance ( SARGable ) to handle millions of rows within SFMC’s Automation Studio limits.

• dbt Collaboration: Work within Snowflake using dbt to create the underlying views that simplify your daily execution tasks.

Data Hygiene & Compliance

• Suppression Management: Manage complex exclusion logic across multiple brands (International vs. Domestic) and maintain master suppression lists to ensure brand safety and compliance.

• Data Validation: Perform rigorous QA on all audiences before they go live, ensuring that personalization strings (First Name, Points Totals, Tour Names) are perfectly aligned with the source of truth.

Who you are:

• Operational Drive: You thrive in an environment with a high volume of tasks. You are detail-oriented and take pride in meeting deadlines on a busy campaign calendar.

• Problem-Solving Mindset: You don't just "write code"; you understand the business context. You can spot when a student audience shouldn't be receiving a parent-facing email and proactively flag it.

• SQL Mastery: You are a "Power User." You have deep expertise in joins, subqueries, and window functions (ROW_ NUMBER( ), PARTITION BY). You know how to pivot logic when a platform doesn't support a specific feature (like QUALIFY).

• SFMC Experience: 2+ years of hands-on experience in SFMC Automation Studio . You understand Data Extensions, Contact Builder, and the nuances of SFMC's SQL engine.

• Snowflake Knowledge: Experience querying Snowflake to pull data into marketing tools.

Nice-to-Have

• Experience with dbt (Data Build Tool).

• Knowledge of SFMC Data Views for tracking campaign performance.

• Experience with AMPscript for dynamic email personalization.

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops

• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays

• Exciting business travel opportunities

• 25% company match on your 401(k) contributions

• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance

• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)

• Access to fertility care and family-building support

• Wellness benefits including a yearly fitness reimbursement

• Frequent social and learning events, including access to our employee-run resource groups

• Robust Employee Assistance Program

• Tenure-based sabbatical eligibility

• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)

• Discounts at local venues and businesses

• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

• Compensation range for this role is $65,000-$85,000 based on experience.

ABOUT US

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.

Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.

ABOUT THE TEAM

EF Educational Tours teams up with educators to take students beyond the classroom on immersive international travel programs. We deliver educational experiences powered by a proven learning method that’s designed to build essential skills, like curiosity and communication. Our tours are where learning meets life-they give students firsthand experience of the world, and unlock the type of personal growth that prepares them for their futures.

Learn more about EF Educational Tours: https://www.eftours.com/

At EF Education First, we believe that the world is better when people try to understand one another. Since 1965, EF has helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.